Fanatics sportsbook partners with New York Racing Team for two Nascar events
In honor of the collaboration, Fanatics sportsbook will also have exclusive new customer offers for the Nashville and Phoenix races, along with expanded Nascar betting capabilities.
Key Points
- The Fanatics sportsbook number 44 Chevrolet will first race in the Cracker Barrel 400 in Nashville before moving onto the Nascar Cup Series Championship race in Phoenix
- The sponsorship will see Fanatics sportsbook featured on JJ Yeley’s number 44 Chevrolet in the Cracker Barrel 400 on June 1
Fanatics sportsbook has formed a new partnership with the New York Racing Team, appointing the operator as the primary sponsor of the Nascar team’s number 44 Chevrolet for the Cracker Barrel 400 in Nashville, Tennessee on June 1 and the Cup Series Championship from Phoenix, Arizona on November 2.
In celebration of the partnership, Fanatics sportsbook will have exclusive new customer offers for the Nashville and Phoenix races, along with expanded Nascar betting capabilities, such as race parlays, to finish on the podium, exacta and trifecta betting.
JJ Yeley’s number 44 Chevrolet will be covered in the operator’s signature lava red and black paint scheme while also being adorned by the Fanatics sportsbook logo on the hood and sides of the car.
“We are proud to partner with John Cohen and the New York Racing Team. The partnership with New York Racing Team is an incredible branding opportunity and an inflection point for us as we continue to build the fastest growing sportsbook in America,” Fanatics Betting and Gaming CMO Selena Kalvaria said.
Good to know: Fanatics casino officially debuted its mobile application in Michigan, New Jersey, Pennsylvania and West Virginia on May 5
“We are going to develop exclusive content for Nascar fans and curate an elevated experience for our customers at each race that only a brand like Fanatics can offer. Our employees and customers can’t wait to cheer on the No. 44 Fanatics Sportsbook Chevrolet toward the checkered flag at Nashville Superspeedway and Phoenix Raceway.”
According to Fanatics sportsbook, Yeley is +800 to have a top-10 finish at Nashville Superspeedway and customers will also be able to place wagers on Yeley’s starting grid position, Chevrolet-specific placement, first lap results and more.
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