Silver Reef Casino Resort offering retail sports betting through IGT PlaySports
The partnership marks the 11th casino across Washington State to deploy IGT PlaySports’ betting platform and the 10th casino to leverage its trading advisory services.
Key Points
- IGT SVP of Sports Betting Joe Bertolone stated the company is “highly qualified” to assist the property in building a sports betting offering that “caters to the casino’s unique needs”
- IGT and Red Earth Casino recently agreed to a multi-year casino management systems partnership to replace the property’s current systems-hardware with IGT Advantage
International Game Technology (IGT) PlaySports has agreed to a new partnership with Silver Reef Casino Resort in Ferndale, Washington to help power the casino’s retail sports betting offering.
“IGT PlaySports is proud to extend our momentum in Washington State via a new sports betting agreement with Silver Reef Casino Resort,” IGT SVP of Sports Betting Joe Bertolone said.
“As a preferred supplier in the region, IGT PlaySports is highly qualified to help Silver Reef Casino Resort develop a comprehensive sports betting offering that caters to the casino’s unique needs and serves as a meaningful player acquisition and engagement tool.”
The technology collaboration was said to help build upon IGT PlaySports’ presence in the Washington State region, marking the 11th casino to deploy the company’s sports betting platform and the 10th casino in the state to leverage its trading advisory services.
“Silver Reef Casino Resort is excited to partner with IGT PlaySports for the relaunch of our sports betting offering,” Silver Reef Casino Resort CEO Wendy Carter said.
“We believe that IGT PlaySports’ proven technology and experienced trading advisory team will help us attract sports fans with a premier betting experience and engage guests with localized offers.”
Good to know: IGT officially debuted its Wheel of Fortune DiamondRS Premium Wheel cabinet in casinos across the US on April 21, including Sky River Casino in Elk Grove, California and Mohegan Sun in Connecticut
In addition to retail sports betting, IGT and Red Earth Casino in Thermal, California agreed to a multi-year casino management systems partnership on May 1 to replace the property’s current systems-hardware with IGT Advantage.
Red Earth Casino will also complete a full-floor systems-hardware upgrade with Avento capabilities, leverage IGT’s W2G Accrual and Mobile Responder modules and utilize M5, a content management platform.
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