Abby Merk named as Brand Ambassador & Content Partner for BetMGM Poker
Merk is set to participate in select in-person poker events at MGM Resorts properties and create content across various BetMGM-owned social media platforms.
Key Points
- Merk currently uses social media platforms such as YouTube and Instagram to promote her experiences at numerous poker-focused events around the world
- The 24-year-old reportedly left a career in the finance industry to begin playing poker professionally while continuing to post scheduled content
BetMGM Poker has agreed to an exclusive partnership with Abby Merk that will appoint the 24-year-old professional poker player as an official Brand Ambassador and Content Partner for the operator.
“Abby Merk’s winning personality and love of poker reflect the type of excitement we are building in the poker community,” BetMGM CMO Casey Hurbis said.
“She is a fantastic addition to our stable of ambassadors and we look for her to build on her strong connection with her audience with her authentic style of storytelling.”
Merk will begin to participate in select in-person poker events at MGM Resorts properties while also creating content for various BetMGM-owned social media platforms. Having built recognition through uploading content onto social media platforms such as YouTube and LinkedIn, Merk stated the new partnership aligns with her values of “honor, integrity and respect.”
“Throughout my time in the poker industry, it has always been my dream to partner with a brand that aligns with my values of honor, integrity and respect while demonstrating a true love of the game,” Merk said.
“I am so proud to announce that I have partnered with BetMGM as a poker ambassador for 2025! I look forward to growing the game and building an amazing future with them.”
Good to know: Light & Wonder launched its The Wizard of Oz slot games across BetMGM’s online casino on March 5, in partnership with Warner Bros. Discovery Global Experiences
Merk reportedly departed a career in finance to begin playing poker professionally, choosing to upload content as she participated in poker events around the world.
During November 2024, BetMGM Poker merged player pools between its New Jersey and Michigan markets to provide an enhanced application, larger promotion and additional poker offering to players.
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