Scientific Games signs scratch card partnership with NBA

NBA-themed instant scratch games will now be available through Scientific Games.

Lottery provider Scientific Games has announced a new collaboration with the National Basketball Association (NBA) which will see NBA-licensed scratch games go live via US lotteries through the supplier.  

The long-term arrangement will see Scientific Games work with a range of lottery programs across the country to create promotions and prizes based around sponsorships specific to a given state’s NBA team(s).

An example of this kind of promotion, detailed as part of the announcement, is the initial NBA-branded scratch game that will be offered as part of this partnership by the Massachusetts Lottery.  

Nationally recognized as the strongest state lottery for scratch games, the Massachusetts Lottery has now launched a Boston Celtics-themed game.  

This launch was commented on by Mark William Bracken, Executive Director of the Massachusetts State Lottery, who said, “The Celtics are one of the most iconic franchises in all of sports and we are thrilled to commemorate their most recent championship with a ticket that offers their passionate fanbase the opportunity to win up to one million dollars and a variety of experiential and merchandise prizes.”  

Good to know: This new deal marks Scientific Games’ third lottery-related partnership announcement this month  

For Scientific Games, this latest news comes following a recent flurry of lottery-related activity for the supplier. So far in December, the provider has already announced a new partnership arrangement with the Ohio State Lottery, as well as becoming the new system vendor for the North Dakota Lottery.  

Prior to this, October also saw two new additions to Scientific Games’ senior executive team, as Matt Lynch stepped in as President of Digital and Patrick Homm announced as VP of Systems Engineering.

Also commenting was Tina Hoover, VP of Licensing for Scientific Games, who said, “We are excited to welcome the NBA back into the lottery category.

“The NBA has a loyal and passionate fanbase, which makes the brand perfect for lottery games that appeal to players in communities across a state. Each game can be customized to a lottery’s home market. Best of all, sales from the games will benefit the lottery’s good cause programs in those same communities.” 

Will Underwood

Visit Profile

Players trust our reporting due to our commitment to unbiased and professional evaluations of the iGaming sector. We track hundreds of platforms and industry updates daily to ensure our news feed and leaderboards reflect the most recent market shifts. With nearly two decades of experience within iGaming, our team provides a wealth of expert knowledge. This long-standing expertise enables us to deliver thorough, reliable news and guidance to our readers.