Nebraska Lottery, Pollard Banknote celebrate latest Frogger scratch game performance
Ticket sales exceeded other $5 scratch offs by 28%.
Key Points
- Nebraska released its third Frogger scratch game in July
- This game offers players a chance at a $50,000 instant win
Pollard Banknote has released performance results of the Nebraska Lottery’s third iteration of the Frogger $5 scratch game. Since its summer launch, the game has outperformed other $5 scratch games around the state by 28%, the company said.
The Nebraska Lottery released the Frogger scratch game series in collaboration with Pollard Banknote.
The game, launched in July, is exclusively available through Pollard Banknote as a licensed brand. With the latest iteration, players have the chance to score a $50,000 prize instantly.
Pollard Banknote VP, Sales & Marketing Brad Thompson commented, “We are excited to see the Lottery launch a third successful Frogger scratch ticket. A staple of our retro licensed brands, this classic character has repeatedly proven to be a hit with lottery players across generations and a sales-driver for any lottery portfolio.
“With the added strength of an online component, the Lottery can ensure that its latest Frogger game will appeal to new and existing players alike and boost sales for the good causes it supports.”
Along with a $50,000 instant prize win feature, the latest launch included a 15-second animated ad as part of its marketing campaign. Frogger ads also appeared on the lottery’s website and on various social media platforms.
Nebraska Lottery and Charitable Gaming Division Director Brian Rockey said, “The timeless appeal of Frogger has always been extremely popular with our players. We know firsthand that pairing a game with a microsite adds considerable value by allowing us to deliver engaging experiences across multiple channels.
“Working with Pollard Banknote on the ticket’s marketing strategy has helped make Frogger a significant contributor to our mission of generating proceeds for good causes throughout Nebraska.”
Tags/Keywords
Players trust our reporting due to our commitment to unbiased and professional evaluations of the iGaming sector. We track hundreds of platforms and industry updates daily to ensure our news feed and leaderboards reflect the most recent market shifts. With nearly two decades of experience within iGaming, our team provides a wealth of expert knowledge. This long-standing expertise enables us to deliver thorough, reliable news and guidance to our readers.
Latest News
