MGM Resorts and BetMGM partner with AGA for RG awareness
This collaboration comes ahead of Reponsible Gaming Education month.
MGM Resorts International and its BetMGM subsidiary have teamed up with the American Gaming Association (AGA) to boost responsible gaming aware in preparation for September’s Responsible Gaming Education Month.
This is not the first time these organizations have worked together to encourage safe and responsible gambling. This year’s continued partnership will focus on “increased exposure” for Gamesense, a responsible gaming program developed in 2017 by the British Columbia Lottery Corporation (BCLC).
AGA SVP of Strategic Communications Joe Maloney commented, “Collaboration is integral to strengthening our collective responsibility efforts.
“Both in their work with the AGA and throughout the legal, regulated gaming industry, MGM Resorts and BetMGM continue to be leaders in forming innovative partnerships that are advancing responsible gaming in meaningful ways.”
As part of the continued partnership, MGM Resorts and BetMGM will continue to support the AGA’s “Have a Game Plan. Bet Responsibly” public service campaign.
The program is designed to educate and both novice an avid gambling on safe and responsible ways to wager.
BetMGM Chief Compliance Officer Rhea Loney said, “We’re excited to bring responsible gaming initiatives directly to fans in these NFL venues again this season.
“We are setting a new standard for safety and awareness in the industry. At BetMGM, we believe that protecting our players and promoting responsible play is essential to the future of sports betting.”
In addition to offering campaign support, MGM Resorts will donate $440,000 to fund research through the International Center for Responsible Gaming and Kindbridge Research Institute.
“The importance of responsible gaming research funding cannot be overstated,” said MGM Resorts SVP and Chief Compliance Officer Stephen Martino.
“As a gaming industry leader, it’s imperative that our company supports efforts to better understand the diverse impact gambling has on various populations, including those that may be at greater risk of developing problematic behaviors.”
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