Aristocrat Interactive confirms new go-to-market structure

Aristocrat has shared additional details regarding its newly launched Aristocrat Interactive business.
During a presentation, the company covered key leadership appointments, as well as its go-to-market strategy.
Aristocrat Interactive is comprised of the former Anaxi and NeoGames operations. The company has combined these two groups into a single entity that focuses on real money gaming (RMG) with a goal to “create the new frontier of connected experiences.”
CEO Moti Malul said the company is eager to continue its growth trajectory following this achievement.
He commented further by saying, “We are excited to reach this next milestone in our journey to be the global leader in digital gaming experiences.
“With the launch of Aristocrat Interactive, we believe we are uniquely positioned to spearhead a new era of connected experiences.”
Aristocrat Interactive has assigned leaders who will serve as Managing Directors to five departments that include iLottery, Content & Aggregation, Gaming Systems, iGaming & Sports and iGaming White-Label.
The company announced that Chris Shaban will lead iLottery, Adrian Bailey will lead Content & Aggregation, Neil Crossan will lead Gaming Systems, Dima Reiderman will lead iGaming & Sports and Jonathan Chilton will lead iGaming White-Label.
Malul said in closing, “With our integration of world-class content, cutting-edge technology and service offerings, we are focused on offering a new standard of excellence for our valued customers.
“We are excited to unite our global teams and deliver innovative solutions that will delight players and empower operators around the world. The future is bright, and we will work hard to ensure that Aristocrat Interactive is at the forefront of this transformative journey.”
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