It’s official: DraftKings concludes Jackpocket acquisition
The company will now integrate the digital lottery app into its operations.
DraftKings has concluded its previously announced acquisition of digital lottery app Jackpocket.
The operator said it plans to “focus on integrating Jackpocket into its operations and leveraging synergies to drive sustained growth and value creation” now that the transaction is complete.
DraftKings Co-Founder and CEO Jason Robins further commented on the closing by saying, “Today we are announcing the completion of our acquisition of Jackpocket, and the commencement of our value creation plan. We are well-prepared to quickly launch cross-sell programs, further improve customer acquisition efficiency, and continue to innovate and differentiate with our overall product portfolio for our customers.
“We look forward to continuing to deliver enhanced value to our customers and shareholders as we integrate Jackpocket into the DraftKings ecosystem.”
Jackpocket debuted in the US in 2019 as the first registered lottery courier service. Its lottery app is currently available in Arkansas, Colorado, Minnesota, New Hampshire, New Jersey, New York, Ohio, Oregon, Texas and Washington DC.
The brand said it remains committed to encouraging responsible gaming by providing tools and resources for safe play to its customers, something DraftKings said it plans to continue.
Company CEO Peter Sullivan said, “The completion of the acquisition represents an exciting new chapter for Jackpocket and DraftKings alike. Together, we are confident that we will be even more capable of helping lotteries fulfill their mission of delivering revenue back to the beneficiaries they support.
“DraftKings’ proven reach and cutting-edge mobile platforms will continue to allow us to drive growth and innovation in the digital lottery vertical.”
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