DraftKings expands relationship with Kindbridge Behavioral Health
The pair originally agreed a partnership in September 2023.
DraftKings and Kindbridge Behavioral Health have extended their ongoing partnership to provide access to therapy and treatment for problem gaming in every jurisdiction where DraftKings operates its sportsbook and iGaming products.
Back in September, the pair collaborated to provide additional support to DraftKings’ customer base in Colorado as part of a pilot program.
The collaboration between DraftKings and Kindbridge’s system links self-excluded players with a variety of support options including education, assessment calls and counseling sessions.
From April 1, customers in the 25 states in the US as well as Ontario in which DraftKings is live, will have access to comprehensive mental health assessments, care providers and personalized care plans through Kindbridge, when they self-exclude within DraftKings’ platform.
DraftKings Chief Compliance Officer Jennifer Aguiar said: “We appreciate the opportunity to deepen our collaboration with Kindbridge Behavioral Health and strengthen our commitment to providing important resources to those experiencing potential indications of problem gaming.
“We want everyone on our platform to engage in responsible play and we are committed to educating consumers on the multitude of resources offered. For those who recognize signs of problem gaming and decide to utilize our tools to self-exclude, they now have access to therapy and treatment free of cost through Kindbridge Behavioral Health.”
CEO of Kindbridge Daniel Umfleet added: “DraftKings’ integration of direct care into their platform, in collaboration with Kindbridge across 25 states, marks a significant step in enhancing player health. This effort underlines our commitment to combat problem gaming with personalized, accessible support.
“This collaboration sets a new industry benchmark for comprehensive care, ensuring swift and essential support is accessible to those in need.”
The start of this month also saw MGM Resorts donating $100,000 to Kindbridge Research Institute, with the funds going to support a voluntary medication trial involving veterans in Las Vegas who have experienced the effects of gambling addiction.
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