Hard Rock International launches campaign in partnership with activist Eva Longoria

March 1, 2024
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Its charitable foundation will raise funds during March to support two organizations.

In honor of International Women's Month, Hard Rock International (HRI) will launch its “We Are” campaign this month, in partnership with activist, director and actress Eva Longoria. The company will kick off the campaign ahead of this month’s International Women’s Day.

Longoria briefly expressed her excitement to partner with HRI on a campaign designed to uplift and empower women.

She said, "I'm thrilled to partner with Hard Rock and help spotlight all the incredible work the 'We Are' initiative is doing, particularly in supporting women's health, rights and societal issues.

"Whether it's International Women's Month or any day of the year, I believe that by helping women, we build strong families, which results in creating powerful communities."

Seminole Gaming and Hard Rock International SVP of Marketing and Partnerships Elena Alvarez commented, "While International Women's Day is March 8 and Women's History Month is March, we've dubbed Hard Rock's celebration 'International Women's Month', aiming to empower women and raise awareness for women's health globally throughout March.”

Alvarez went on to share the company’s enthusiasm to team up with Longoria on the campaign.  

She said, "We're excited to work with Eva Longoria – a strong women's activist, artist and business owner.

“With her help, we'll bring our 'WE ARE' initiative to life in innovative ways at Hard Rock properties around the world, providing guests with ways to celebrate women and raise funds for important women's organizations."

During the month, HRI’s Hard Rock Heals Foundation will be collecting donations to support two organizations that focus on women and women’s health. This month, funds will go to support the Global Gift Foundation and the Magee-Womens Research Institute.


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