Hard Rock International launches campaign in partnership with activist Eva Longoria

March 1, 2024
By
Leer en Español

Its charitable foundation will raise funds during March to support two organizations.

In honor of International Women's Month, Hard Rock International (HRI) will launch its “We Are” campaign this month, in partnership with activist, director and actress Eva Longoria. The company will kick off the campaign ahead of this month’s International Women’s Day.

Longoria briefly expressed her excitement to partner with HRI on a campaign designed to uplift and empower women.

She said, "I'm thrilled to partner with Hard Rock and help spotlight all the incredible work the 'We Are' initiative is doing, particularly in supporting women's health, rights and societal issues.

"Whether it's International Women's Month or any day of the year, I believe that by helping women, we build strong families, which results in creating powerful communities."

Seminole Gaming and Hard Rock International SVP of Marketing and Partnerships Elena Alvarez commented, "While International Women's Day is March 8 and Women's History Month is March, we've dubbed Hard Rock's celebration 'International Women's Month', aiming to empower women and raise awareness for women's health globally throughout March.”

Alvarez went on to share the company’s enthusiasm to team up with Longoria on the campaign.  

She said, "We're excited to work with Eva Longoria – a strong women's activist, artist and business owner.

“With her help, we'll bring our 'WE ARE' initiative to life in innovative ways at Hard Rock properties around the world, providing guests with ways to celebrate women and raise funds for important women's organizations."

During the month, HRI’s Hard Rock Heals Foundation will be collecting donations to support two organizations that focus on women and women’s health. This month, funds will go to support the Global Gift Foundation and the Magee-Womens Research Institute.

State-by-State

Product Spotlight

Konami

Things get unruly in the company of some fleecy characters in the new Konami Gaming’s new Unwooly Riches slot series.
GA HUDDLE #087

John Connelly - Interblock preparing to launch online by the end of year

John Connelly, the Global CEO of Interblock, joins the Huddle to talk about:
- The company's conversion to the online space
- The performance of ETGs
- Interblock's new philanthropic efforts
- The trend of companies going private
- And more!
GA HUDDLE #086

Michael Hershman - Dispelling casino 'myths:' New York needs to lose fear of the unknown

Michael Hershman, CEO of the Soloviev Group, joins Tim Poole on the Huddle to put forward his case that the Freedom Plaza is the way to go for one of New York's casino licences. He fields a variety of questions - not shying away from any of them - on why 'myths' about casinos and a fear of the unknown should be dispelled, as well as acknowledging the strength of rival bids and discussing opposition to the project.

Five years ago, before the mass proliferation of social media we see today – and even before the Covid-19 pandemic – I think you would be hard pressed to find a CEO talking about “Instagrammable moments.” KPIs w...

gga
The Global Gaming Awards: Looking ahead to 2024's ceremonies.
After more than a decade of celebrating gaming's best, Gaming America looks ahead to a bright 2024 for the Global Gaming Awards in the Americas and Asia-Pacific.
GA
From the top: The Indian Gaming Tradeshow & Convention
Tribal gaming is a uniquely American institution and all its uncommon attributes were on display this April at the Indian Gaming Tradeshow & Convention in Anaheim, California.
terre
Review: Terre Haute Casino Resort and Harrah's Hoosier Park Racing & Casino
Terre Haute Casino Resort vs. Harrah's Hoosier Park Racing & Casino, Gaming America's Laura Mack reviews each property.
andrew
Eureka Casino interview: CEO Andre Carrier on resort expansion
We spoke with returning guest, CEO Andre Carrier, about Eureka Casino Resort's expansion. He aims to not only change the look and feel of the casino, but to also build residential housing around it.