Tipico Sportsbook has announced the launch of the 'Tipico Fair Play Pledge,' with an ongoing commitment to educate, reward and protect customers.
The Fair Play Pledge from the sports betting operator is an initiative that will look to establish trust with sports wagering customers, with Tipico looking to redefine the act of placing a bet so that customers find it easier to understand and control.
Education and protection, a streamlined app interface, clear, automatic and flexible rewards, commitment to safety, and quick and reliable service are the five pillars that define Tipico’s Fair Play Pledge.
Tipico US CEO Adrian Vella said, “The sportsbook industry is criticized for misleading users with vague language and a lack of protective safeguards. This is not the case at Tipico.
“The Fair Play Pledge is much more than just an app upgrade or generic customer service commitment. It is a repositioning of our business, reimagining the relationship with players by putting safety and clarity at the heart of everything that we do.”
SVP of Compliance & Legal at Tipico, Bryan Schroeder, added, “Tipico has always maintained the philosophy that our sportsbook should enhance sports-viewing for customers, providing a simple and fun experience.
“With online sports betting in its infancy here in the United States and a rapidly evolving landscape of regulation, the Fair Play Pledge will establish a new standard of trust. We will lean on this initiative as a catalyst to continue innovating in accordance with our core values of safety and clarity.”
Back in December, Tipico extended its partnership with ProhiBet, with a focus on regulatory compliance and data security.
