Operator VBet has announced a regional partnership with the Argentine Football Association (AFA), with a three-year collaboration agreed.
The deal with the governing body, representing football (soccer) in Argentina. will include marketing and brand initiatives, with VBet assuming the role as the regional European betting partner for the Argentina national team.
VBet will team up with the 2022 World Cup winner, captained of course by Inter Miami star Lionel Messi, with VBet saying, “This visionary alliance is poised to redefine the sports and betting landscape, ushering in a new era of unparalleled engagement.”
This is not the first time VBet has agreed sponsorship deals within the football industry.
Currently, it is already a sponsor of AS Monaco, OGC Nice, the Ukrainian Premier League and the Ukrainian National Football Team.
VBet CEO Aragats Asatryan said: "This partnership represents a pivotal moment for VBet, aligning our brand with the illustrious legacy of the Argentina national team. We are proud to collaborate with such global stars as Messi, Di Maria, Dybala, Fernandez and others. We are thrilled to embark on this journey and bring fans closer to the heart of the game."
President of the AFA, Claudio Tapia, added: “We thank VBet, a leading company in the European industry, for the decision of joining the Argentine football family as regional sponsors of the Argentine National Team.
“AFA continues to take firm steps in each of the continents where AFA has presence, consolidating strategic markets and generating alliances with the leading companies in each field.
“This agreement allows our Association to be present in every corner of the European continent and continue to strengthen our leadership in the world of football. We welcome VBet, regional sponsor of our Association for the entire European continent.”
