BetMGM has announced a multi-year extension to its North American partnership with the National Hockey League (NHL).
As part of the deal, the operator will continue as an Official Sports Betting and Gaming Partner and will create specialized VIP fan experiences, design team and league-branded casino games and be featured during nationally televised broadcasts.
Earlier this month, the operator launched the first online slot game endorsed by the NHL, NHL Gold Blitz, in the state of New Jersey.
There will be a significant amount of BetMGM branding as part of this deal, which will be visible on nationally televised broadcasts across the NHL’s regular season and Stanley Cup Playoffs, highlighted by the league’s Digitally Enhanced Dasherboards.
BetMGM CEO Adam Greenblatt, said, "Our partnership extension with the NHL enables us to enhance the BetMGM product and offer fans unforgettable entertainment built around the game they love.
"The NHL is more thrilling than ever – a symphony of athleticism, teamwork and skill on skates. We look forward to bringing our customers exceptional live experiences and new content."
NHL Vice President, Business Development Jason Jazayeri added, "We are thrilled about our partnership extension with BetMGM.
"The evolution of our partnership with BetMGM will focus on building unique and compelling fan experiences, as well as event activation and media programming all with an eye towards delivering exciting new ways for our fans to interact and engage with the sport they love."
Last week, BetMGM announced a brand-new partnership, securing a deal with Score Gaming, which creates and designs table games and side bets, to launch Double-Up BlackJack.
