Rush Street Interactive (RSI) has launched its BetRivers content in Michigan with EveryMatrix casino. This marks the first release to Great Lake state players by EveryMatrix.
Both companies agreed to extend their partnership for the Michigan launch.
As part of the agreement, EveryMatrix will provide its Armadillo Studios content to the BetRivers brand through its SlotMatrix iGaming aggregation solution. Armadillo Studios is EveryMatrix’s in-house game development studio.
EveryMatrix Americas President Erik Nyman said the company is excited to bring its iGaming titles to Michigan players.
He commented, “We’re delighted to go live in Michigan, yet another significant iGaming state and in particular to go live with our valued partners at Rush Street Interactive.
“This year has seen EveryMatrix further extend our US presence in new states and with a series of tier-1 brands and we look forward to both maximizing our content and aggregation offering here in 2024 and beyond.”
RSI offers real-money mobile and online titles in selected states throughout the US, including Pennsylvania, Illinois, New Jersey, New York, Ohio, Connecticut, Michigan, Indiana, Virginia, Maryland, Colorado, Iowa, West Virginia, Arizona and Louisiana.
The online gaming and sports entertainment company has broadened its North American market reach to include Ontario, Canada, as well as Colombia and Mexico.
RSI CEO Richard Schwartz commented on achieving this company milestone by saying, “RSI is thrilled to extend our partnership with EveryMatrix and we’re pleased to lead its entry into Michigan for the first time.
“We are always excited to offer our BetRivers players new immersive and entertaining gaming experiences and we’re confident gaming enthusiasts in the Great Lake state will enjoy these new games.”
