Seminole Hard Rock appoints Elena Alvarez as SVP

December 13, 2023
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Alvarez brings nearly two decades of experience to her new role.

Seminole Hard Rock has named Elena Alvarez as its SVP of Marketing and Brand Partnerships for Seminole Gaming and Hard Rock International. Her duties will include overseeing the development and integration of the company’s brand activations throughout its casino, hotel, café and retail locations.

However, Alvarez will remain responsible for overseeing global marketing for Hard Rock International’s Café Division.

Alvarez first joined the company in 2005 and started her career as Hard Rock Café Barcelona’s Sales and Marketing Manager. She has held several leadership positions with the company during her career. During 2019, she moved to the United States and took on the role of leading HRI’s Café Division.

Company EVP of Marketing and Seminole Hard Rock Support Services CMO Jeff Hook commented, "Elena is an essential senior marketer with a proven track record elevating the Hard Rock brand for our Cafe division that includes spearheading F&B innovation and initiating and evolving the company's successful multi-faceted partnership with Lionel Messi.

"With nearly 20 years of experience at Hard Rock alone, we have the utmost confidence that Elena will continue to elevate the Hard Rock and Seminole Gaming brands in new and exciting ways."

Alvarez briefly commented on her career with Hard Rock and said she looks forward to stepping into her new position.

She said, "I couldn't be more excited to take this next step in my journey with Hard Rock and Seminole Gaming with the support of our incredible leadership and marketing team.

"I've had the privilege of building my career with the iconic Hard Rock brand, and I'm excited to continue in an era of excellence for Hard Rock and Seminole Gaming through impactful brand partnerships for our guests and fans."

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