Sportradar has entered into a multi-year agreement with Tennis Data Innovations (TDI) to provide the sports technology company with global data and streaming rights; for betting and media data rights for all ATP Tour and ATP Challenger Tour events.
Sportradar’s ATP Service+ suite for tennis will include augmented streaming, expanded in-play betting markets, short video highlights for registered users and personalized/targeted betting products.
On top of this, Sportradar will help in the support of creating media products with more in-depth statistical analysis, and will also supply Integrity Services to safeguard competitions against the threat of betting-related match-fixing and corruption.
TDI CEO David Lampitt said: “This is a landmark opportunity to realize our growth ambitions and deliver on our commitment to take the fan experience to the next level. In partnership with Sportradar, we will develop and integrate advanced technologies to provide fans with a more immersive and entertaining experience.
“The partnership will be a catalyst for innovation to create unique growth opportunities across new global markets. Our aim is not only to deliver great enhancements for our existing fans but also attract a generation of new fans to the game.”
Sportradar CEO Carsten Koerl added: “As the leading sports technology company, we are ideally positioned to deliver against ATP’s ambitious growth plans. This truly collaborative partnership will result, through the application of technologies, such as computer vision and AI, in the creation of engaging products and services as part of our ATP Service+ offering.
"This will allow us to effectively monetize the relationship, while delivering new ways for bettors and fans to experience the sport of tennis.”
