Penn to debut ESPN Bet in North Carolina via Quail Hollow Club partnership

December 5, 2023
Leer en Español

The two signed the deal ahead of the pending online sports wagering market launch.

Penn Entertainment subsidiary Penn Interactive has signed a long-term deal with Quail Hollow Club and the Wells Fargo Championship. The agreement comes ahead of North Carolina’s legalized online sports betting launch.

Under the terms of the deal, Penn will debut its ESPN Bet brand in the state, subject to North Carolina’s regulatory approvals.

Penn recently launched its ESPN Bet brand through a partnership with the sports network. The company rebranded its existing sportsbook, which is currently licensed in 16 US states, to form the ESPN Bet name.

The new brand includes a website, mobile app and retail locations that were mutually agreed upon by both companies.

Penn Interactive Head Benjie Levy said the company is pleased to bring ESPN Bet to North Carolina players.

He commented, “We are thrilled to partner with Quail Hollow Club and the Wells Fargo Championship as we prepare to bring our new online sports betting brand, ESPN BET, to North Carolina. 

“Along with market access, we’re excited to sponsor the popular Wells Fargo Championship and look forward to working together with our new partners to create unique fan activations.” 

Quail Hollow Club President Johnny Harris described the collaboration with Penn as ideal and said the group is looking forward to ESPN Bet’s North Carolina debut.

He said, “We welcome the upcoming launch of regulated online sports wagering in North Carolina and are extremely pleased to partner with a leading gaming and entertainment operator in Penn Entertainment.

“Penn’s compelling online sports betting brand ESPN et, cutting-edge technology and extensive operational expertise make them an ideal long-term partner for this industry.”    


Product Spotlight

Bragg Gaming Group

Bragg Gaming Group is a global content-driven iGaming technology provider, serving online and land-based gaming operators with its proprietary and exclusive content and cutting-edge technology.

John Connelly - Interblock preparing to launch online by the end of year

John Connelly, the Global CEO of Interblock, joins the Huddle to talk about:
- The company's conversion to the online space
- The performance of ETGs
- Interblock's new philanthropic efforts
- The trend of companies going private
- And more!

Michael Hershman - Dispelling casino 'myths:' New York needs to lose fear of the unknown

Michael Hershman, CEO of the Soloviev Group, joins Tim Poole on the Huddle to put forward his case that the Freedom Plaza is the way to go for one of New York's casino licences. He fields a variety of questions - not shying away from any of them - on why 'myths' about casinos and a fear of the unknown should be dispelled, as well as acknowledging the strength of rival bids and discussing opposition to the project.

Five years ago, before the mass proliferation of social media we see today – and even before the Covid-19 pandemic – I think you would be hard pressed to find a CEO talking about “Instagrammable moments.” KPIs w...

The Global Gaming Awards: Looking ahead to 2024's ceremonies.
After more than a decade of celebrating gaming's best, Gaming America looks ahead to a bright 2024 for the Global Gaming Awards in the Americas and Asia-Pacific.
From the top: The Indian Gaming Tradeshow & Convention
Tribal gaming is a uniquely American institution and all its uncommon attributes were on display this April at the Indian Gaming Tradeshow & Convention in Anaheim, California.
Review: Terre Haute Casino Resort and Harrah's Hoosier Park Racing & Casino
Terre Haute Casino Resort vs. Harrah's Hoosier Park Racing & Casino, Gaming America's Laura Mack reviews each property.
Eureka Casino interview: CEO Andre Carrier on resort expansion
We spoke with returning guest, CEO Andre Carrier, about Eureka Casino Resort's expansion. He aims to not only change the look and feel of the casino, but to also build residential housing around it.