Penn to debut ESPN Bet in North Carolina via Quail Hollow Club partnership

December 5, 2023
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The two signed the deal ahead of the pending online sports wagering market launch.

Penn Entertainment subsidiary Penn Interactive has signed a long-term deal with Quail Hollow Club and the Wells Fargo Championship. The agreement comes ahead of North Carolina’s legalized online sports betting launch.

Under the terms of the deal, Penn will debut its ESPN Bet brand in the state, subject to North Carolina’s regulatory approvals.

Penn recently launched its ESPN Bet brand through a partnership with the sports network. The company rebranded its existing sportsbook, which is currently licensed in 16 US states, to form the ESPN Bet name.

The new brand includes a website, mobile app and retail locations that were mutually agreed upon by both companies.

Penn Interactive Head Benjie Levy said the company is pleased to bring ESPN Bet to North Carolina players.

He commented, “We are thrilled to partner with Quail Hollow Club and the Wells Fargo Championship as we prepare to bring our new online sports betting brand, ESPN BET, to North Carolina. 

“Along with market access, we’re excited to sponsor the popular Wells Fargo Championship and look forward to working together with our new partners to create unique fan activations.” 

Quail Hollow Club President Johnny Harris described the collaboration with Penn as ideal and said the group is looking forward to ESPN Bet’s North Carolina debut.

He said, “We welcome the upcoming launch of regulated online sports wagering in North Carolina and are extremely pleased to partner with a leading gaming and entertainment operator in Penn Entertainment.

“Penn’s compelling online sports betting brand ESPN et, cutting-edge technology and extensive operational expertise make them an ideal long-term partner for this industry.”    

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