Aggregation platform Inside The Pocket (ITP) has now partnered with HotSpotBet within the Brazilian iGaming market. The relationship aims to further both player acquisition and retention within HotSpotBet’s growing Latin-American client-base.
ITP’s aggregation has both free-to-play (F2P) and pay-to-play (P2P) capabilities. Its F2P offering for the Brazilian market is localized website, HotSpotJogos.
A HotSpotBet spokesperson said, “Collaborating with ITP on HotSpotJogos has been a fantastic journey so far. They share our values and vision and we look forward to putting our combined shoulders to the wheel.
“Latin America, while fragmented, is comprised of countries that are overwhelmingly football-focussed, with scope to cross-sell into other sports as they become popular. Working with ITP’s catalogue, we can spin up new games across other emerging LatAm markets as we look to light up further territories with HotSpotBet’s sportsbook.”
ITP also created a series of F2P games for Brazilian operator, PixBet, for last year’s World Cup football tournament. This project allowed ITP to study the Brazilian market and audience, and is what drew HotSpotBet to partner with the platform to create HotSpotJogos.
Hussain Naqi, Founder and CEO of Inside The Pocket, said, “We saw that at last year’s football World Cup that the largest home-grown operator executed far better than some of the global behemoths eyeing the Brazilian space simply because they knew their end users so intimately.
“Other local sportsbooks and media companies across the regulating Brazilian marketplace have also elevated their acquisition and retention targets via F2P, so it’s exciting to have showcased the dexterous performance of ITP in this space.”
While the Brazilian Government has not yet published necessary regulatory framework for its legalization of sports betting, ITP’s single-integration approach can also be tailored to create customer acquisition and retention in a sports betting platform. The Brazilian Ministry of Finance has, however, published ordinances for sports betting operators to apply for licensing.
HotSpotBet’s iGaming and sportsbook platform offers individualized pricing models for bettors that include in-play odds and modular technology.
