NorthStar Gaming partners with BettorView to engage restaurant, bar spaces

December 1, 2023
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The company will focus on fostering brand awareness with responsible gambling content.

NorthStar Gaming has signed an agreement with BettorView that will allow the company to expand its brand throughout Ontario’s restaurant and bar spaces.

The duo’s collaboration will also create an avenue for NorthStar to “further expand player acquisition across both sports wagering and online casino in a frictionless and convenient manner.”

BettorView specializes in reaching its players via its propriety plug-and-play solution. The company also provides sports wagering content through its technology to hundreds of venues.

BettorView has remained focused on offering players and venues a safe space with responsible gambling content.

NorthStar Gaming CEO Michael Moskowitz said, “Partnering with BettorView will fuel growth and expansion of the NorthStar Bets player base, while also increasing brand awareness amongst priority audiences.

“The restaurant and bar space is a great sector to reach target consumers who have a high propensity to wager and are often watching live sports and games in a social environment.”

Under the terms of the deal, NorthStar will work to drive consumer engagement, extend its footprint and build brand awareness in both bar and restaurant settings as BettorView’s first Canadian iGaming partner.

BettorView CEO Javier Vargas described the company’s collaboration with NorthStar as ideal.

He elaborated further by commenting, “NorthStar is the ideal partner for us to initiate our entry into Canada with our technology. Our technology allows our gaming and venue partners to customize and localize content so that it fully resonates for sports fans, while also educating them on sports betting and responsible gambling in general.

“As a Canadian-owned gaming brand with deep Ontario roots, NorthStar shares our appreciation for authentically reaching Ontario sports fans, and we’re proud to partner with them.”

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