Hard Rock announces renovation plans for Mirage rebrand

November 29, 2023

The company will update the pool area, expand theater and casino floor spaces.

Hard Rock International (HRI) has released details regarding plans to renovate the Mirage’s existing resort pool, according to a local report in the Las Vegas Review-Journal. The company’s design plan was recently approved by the Clark County Commission.

In addition to the pool area upgrade, the company said it will add another 1.2 million square feet to the resort. The extra area will be home to another theater, along with ballroom and retail spaces, the local report said.

The commission also approved exterior changes to Mirage’s aesthetic that include replacing its signature volcano attraction with a tower in the shape of a guitar. The all-suite tower will stand 660 feet tall once completed.

So far, HRI has not offered comment on when construction will begin for the renovations. However, the company’s records with the commission have confirmed it will remove the Secret Garden and Dolphin Habitat.

This attraction permanently closed about a year ago.

Once expansion is finished, the Mirage’s casino space will be 174,000 square feet. Its new convention space will take up 283,000 square feet.

The updated theater will offer 6,265, nearly twice as many as it has now.

In other related news, California’s Hard Rock Hotel & Casino Tejon has announced that it is expected to break ground by the end of the year, according to a recent company social media post.

The casino posted on Facebook and said groundbreaking could happen “sometime in December.” However, no dates have been released regarding an opening date. In addition to Facebook, the casino has set up an Instagram and posted renderings of the new facility.

The casino project first got the green light last year, according to a KGET local news report. Local and federal officials approved construction for the $600m destination to go up on 52 acres of land near Mettler, within a half-hour drive of Bakersfield.


Product Spotlight

Bragg Gaming Group

Bragg Gaming Group is a global content-driven iGaming technology provider, serving online and land-based gaming operators with its proprietary and exclusive content and cutting-edge technology.

John Connelly - Interblock preparing to launch online by the end of year

John Connelly, the Global CEO of Interblock, joins the Huddle to talk about:
- The company's conversion to the online space
- The performance of ETGs
- Interblock's new philanthropic efforts
- The trend of companies going private
- And more!

Michael Hershman - Dispelling casino 'myths:' New York needs to lose fear of the unknown

Michael Hershman, CEO of the Soloviev Group, joins Tim Poole on the Huddle to put forward his case that the Freedom Plaza is the way to go for one of New York's casino licences. He fields a variety of questions - not shying away from any of them - on why 'myths' about casinos and a fear of the unknown should be dispelled, as well as acknowledging the strength of rival bids and discussing opposition to the project.

As the Tribal gaming sector congregates once more in the Golden State, is it too cliché of me to suggest we are heading for a golden era of Tribal gaming? With the industry set to meet at the Indian Gaming Association t...

From The Top: Will youth be served by Sports Betting?
Two recent interviews in our Huddle podcast revealed to Las Vegas correspondent Brian Joseph just how young sports betting entrepreneurs are becoming.
The Global Gaming Awards: Rewarding Excellence
The 10th edition of the Global Gaming Awards took place in Las Vegas last year. Gaming America looks back... and ahead to this year's.
Preview: Indian Gaming Tradeshow & Convention
Gaming America looks ahead to the 2024 Indian Gaming Tradeshow & Convention and what attendees can expect when they arrive at the Anaheim Convention Centre.
888 and the US Market: A cautionary tale
Gaming America explores the risk of resting on your laurels and the challenge of remaining relevant in a rapidly expanding market.