NBA, NHL and MLB join to launch responsible gaming campaign

November 21, 2023

Three of the big four – minus the NFL – are teaming up.

The National Basketball Association (NBA), National Hockey League (NHL) and Major League Baseball (MLB) have announced a joint campaign to encourage responsible betting in sports. 

The campaign is known as “Never Know What’s Next” and is a 30-second spot made with the support of DraftKings, Fanatics, FanDuel, Penn Entertainment and the National Council on Problem Gambling. 

It also shows live action from NBA, NHL and MLB games to highlight the unpredictability of sport and seeks to inform bettors that there is no “easy money” in sports betting. The campaign directs fans to the National Council on Problem Gambling’s digital destination, to provide resources for fans to learn more about responsible gaming.  

NBA SVP, Head of Gaming & New Business Ventures, Scott Kaufman-Ross, said: "Working with our fellow sports leagues, gaming operator partners, and responsible gaming partners gives added weight – particularly for young bettors – to this shared priority of making an impact on responsible gaming education across the United States.” 

MLB SVP, Business Development, Casey Brett, added: "It's paramount that when our fans bet, they know how to do so responsibly – and this initiative is just one small but important part of our continued commitment to ensuring sports betting stays safe for all who choose to wager." 

The National Football League (NFL) is not a part of this campaign but, back in June, it launched an educational video for all players in the NFL to outline the league’s gambling policy with Tom Brady


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