New debut Fantasy Record Label game launched

November 20, 2023
By

Players and artists can earn rewards based on how many streams the fantasy label gains on Spotify, thanks to the Founders of FanDuel.

FanDuel’s Co-Founders (who no longer work with the sports betting brand) have launched a new game called Fantasy Record Label.

The title is the latest release from Vault Music, which offers music drops from rising artists.

The game allows players to create their own fantasy roster of musicians and compete against other players for weekly cash prizes.

Players can sign artists to their fantasy label and win prizes (sometimes cash) based on how well their label performs during the week, which is judged by monthly Spotify listeners. Both the artists and players can earn points each week.

Vault Music CMO Kara Burney commented, “The best part about this game is that we’re using fandom to put more money in artists’ pockets at the time when they need it most.

“Already we’ve seen artists earn more with a single release on Vault Music than they’ve earned from streaming in a year.

"That’s because in our game, just as with real record labels, up-and-coming artists have the most potential upside. Our players are incentivized to discover, collect releases, and sign the next music stars to their fantasy label before their big break. It’s a music economy where everybody wins.”

Vault Music Co-Founder and CEO Nigel Eccles took a moment to further explain the concept behind Fantasy Record Label.

He said, “Think fantasy sports but for the music industry. I believe that, unlike the sports and gaming industries, music has failed to energize top fans and embrace new formats. Streaming has been great for the music industry’s bottom line, but it serves passive listeners, not diehard fans.

“Our goal is to bring joy, pride, and competition back to collecting music, and create upside for both fans and artists in the process.”

State-by-State

Product Spotlight

Konami

Things get unruly in the company of some fleecy characters in the new Konami Gaming’s new Unwooly Riches slot series.
GA HUDDLE #089

Brian Uran - AI has shown casinos new ways to think about business

GA HUDDLE #088

Adam Wexler: PrizePicks almost went out of business during Covid - but now...

Roughly six years after speaking to Gambling Insider as an upcoming start-up, PrizePicks CEO Adam Wexler joins the Huddle to reflect on huge growth since - which almost ground to a halt during the Covid-19 pandemic.

We cover:

- Entrepreneurship, regulatory changes and the pandemic

- Offering a different customer experience and differentiating by product

- Fantasy sports being strong enough without sports betting

- Barriers to entry in the fantasy market

- Opposition from FanDuel and DraftKings

- Targets, plans and the Philippines

- US markets and the future of fantasy


Five years ago, before the mass proliferation of social media we see today – and even before the Covid-19 pandemic – I think you would be hard pressed to find a CEO talking about “Instagrammable moments.” KPIs w...

gga
The Global Gaming Awards: Looking ahead to 2024's ceremonies.
After more than a decade of celebrating gaming's best, Gaming America looks ahead to a bright 2024 for the Global Gaming Awards in the Americas and Asia-Pacific.
GA
From the top: The Indian Gaming Tradeshow & Convention
Tribal gaming is a uniquely American institution and all its uncommon attributes were on display this April at the Indian Gaming Tradeshow & Convention in Anaheim, California.
terre
Review: Terre Haute Casino Resort and Harrah's Hoosier Park Racing & Casino
Terre Haute Casino Resort vs. Harrah's Hoosier Park Racing & Casino, Gaming America's Laura Mack reviews each property.
andrew
Eureka Casino interview: CEO Andre Carrier on resort expansion
We spoke with returning guest, CEO Andre Carrier, about Eureka Casino Resort's expansion. He aims to not only change the look and feel of the casino, but to also build residential housing around it.