FanDuel’s Co-Founders (who no longer work with the sports betting brand) have launched a new game called Fantasy Record Label.
The title is the latest release from Vault Music, which offers music drops from rising artists.
The game allows players to create their own fantasy roster of musicians and compete against other players for weekly cash prizes.
Players can sign artists to their fantasy label and win prizes (sometimes cash) based on how well their label performs during the week, which is judged by monthly Spotify listeners. Both the artists and players can earn points each week.
Vault Music CMO Kara Burney commented, “The best part about this game is that we’re using fandom to put more money in artists’ pockets at the time when they need it most.
“Already we’ve seen artists earn more with a single release on Vault Music than they’ve earned from streaming in a year.
"That’s because in our game, just as with real record labels, up-and-coming artists have the most potential upside. Our players are incentivized to discover, collect releases, and sign the next music stars to their fantasy label before their big break. It’s a music economy where everybody wins.”
Vault Music Co-Founder and CEO Nigel Eccles took a moment to further explain the concept behind Fantasy Record Label.
He said, “Think fantasy sports but for the music industry. I believe that, unlike the sports and gaming industries, music has failed to energize top fans and embrace new formats. Streaming has been great for the music industry’s bottom line, but it serves passive listeners, not diehard fans.
“Our goal is to bring joy, pride, and competition back to collecting music, and create upside for both fans and artists in the process.”
