BetMGM has continued its collaboration with Vanessa Hudgens through its latest online casino campaign, “Library of Games,” which was created by 72andSunny. The new 30-second spot will begin airing today.
The commercial features Hudgens in a library, which acts as a portal to travel back and forth between BetMGM Casino game-inspired rooms while using the BetMGM app.
BetMGM Chief Revenue Officer Matt Prevost commented on the partnership by saying, "Vanessa Hudgens is a superstar who brings BetMGM to life not only as an iGaming or sports betting company, but as an entertainment experience.
"This is an incredible collaboration that will keep audiences old and new engaged."
Grammy Award-winner Calmatic directed the spot. Calmatic has previously worked with artists that include Lil Nas X and Billy Ray Cyrus, as well as with Anderson Paak and Tyler, The Creator.
72andSunny Creative Director Geno Burmester commented, "The iGaming space is more crowded than ever. None of the competitors have the impressive library of games that BetMGM Casino offers.
“We wanted to bring that product truth to life in a spectacular way only this brand could."
BetMGM recently expanded its partnership with Sportradar to include access to services and products that will be fueled by official NBA optical tracking data.
Both companies signed a new deal that will give BetMGM tracking data and next-generation products for the first time through Sportradar’s partnership with the NBA.
As a result, BetMGM can potentially enhance its same-game parlay portfolio, as well as grow its prop markets.
