Stake has announced its entry into the Colombian market through its acquisition of Betfair Colombia and its Colombian licence, which has been approved until 2025.
Stake has an array of partnerships that it will bring to its Colombian customers, such as being the primary LatAm betting partner of the mixed martial arts promotion, UFC, as well as featuring ambassadors such as Argentine football superstar Sergio Aguero, world-renowned rapper, Drake and additionally having its Alfa Romeo Formula 1 Stake team.
Colombia will act as Stake’s operational base for expanding throughout LatAm. Through agreements with local operators, Stake already has market access in Mexico and Paraguay, and has revealed an interest in making moves in the Peruvian and (upcoming) Brazilian betting market.
Brais Pena, Chief Strategy Officer at Easygo, stated: "Expanding into the Colombian market is a strategic decision that aligns perfectly with our vision for growth and innovation.
“Colombia's position as the first regulated market in Latin America, coupled with its stable environment and robust entertainment industry, makes it an ideal destination for Stake's expansion, with the intention of being one of the dominant players in the market in two years.”
He continued: “We view the Colombian market as a pivotal entry point for our Latin American expansion. We are committed to contributing positively to the local economy, fostering innovation, and delivering exceptional entertainment value to our customers.”
