Delaware Lottery partners with Scientific Games to launch player loyalty program, mobile app

October 30, 2023
By

Players can access games and rewards through one platform.

Scientific Games, in partnership with the Delaware Lottery, has released the Delaware Lottery Player Club loyalty program and mobile app. Players around the state can access club member perks as well as ways to win cash and prizes in one location.

The latest release marks Scientific Games’ 24th app development.

Company SVP of Digital Solutions Amy Bergette commented, “We are excited to modernize the Delaware Lottery’s loyalty program and mobile app with a new and improved solution that enhances the player experience.

“We are continually innovating digital solutions to ensure lottery players can easily and conveniently engage with the lottery, its games and so many ways to be entertained and win cash and prizes.”

Both the mobile app and the loyalty program are part of the duo’s longstanding Scientific Games Enhanced Partnership. The state lottery recently extended its agreement with Scientific Games in to “modernize the Lottery’s entire tech ecosystem supporting instant, draw and Keno games, sports betting, video lottery, player loyalty, retail point-of-sale, retailer business intelligence, and the technology powering the SGEP instant game management program.”

Delaware Lottery Director Helene Keeley expressed the lottery’s desire to meet the needs of its players and noted the importance of offering them one place that suits all their needs.

She said, “We value our loyal players, and we want to offer them the best rewards program available through the convenience of a one-stop mobile app. The new Delaware Lottery Players Club offers the excitement of instant rewards to our players and quite a few conveniences all in one place.

“As part of our overall tech modernization initiative, we’re strengthening our players’ connection to the Delaware Lottery and helping support proceeds for vital programs and services in our state.”

State-by-State

Product Spotlight

Konami

Things get unruly in the company of some fleecy characters in the new Konami Gaming’s new Unwooly Riches slot series.
GA HUDDLE #089

Brian Uran - AI has shown casinos new ways to think about business

GA HUDDLE #088

Adam Wexler: PrizePicks almost went out of business during Covid - but now...

Roughly six years after speaking to Gambling Insider as an upcoming start-up, PrizePicks CEO Adam Wexler joins the Huddle to reflect on huge growth since - which almost ground to a halt during the Covid-19 pandemic.

We cover:

- Entrepreneurship, regulatory changes and the pandemic

- Offering a different customer experience and differentiating by product

- Fantasy sports being strong enough without sports betting

- Barriers to entry in the fantasy market

- Opposition from FanDuel and DraftKings

- Targets, plans and the Philippines

- US markets and the future of fantasy


Five years ago, before the mass proliferation of social media we see today – and even before the Covid-19 pandemic – I think you would be hard pressed to find a CEO talking about “Instagrammable moments.” KPIs w...

gga
The Global Gaming Awards: Looking ahead to 2024's ceremonies.
After more than a decade of celebrating gaming's best, Gaming America looks ahead to a bright 2024 for the Global Gaming Awards in the Americas and Asia-Pacific.
GA
From the top: The Indian Gaming Tradeshow & Convention
Tribal gaming is a uniquely American institution and all its uncommon attributes were on display this April at the Indian Gaming Tradeshow & Convention in Anaheim, California.
terre
Review: Terre Haute Casino Resort and Harrah's Hoosier Park Racing & Casino
Terre Haute Casino Resort vs. Harrah's Hoosier Park Racing & Casino, Gaming America's Laura Mack reviews each property.
andrew
Eureka Casino interview: CEO Andre Carrier on resort expansion
We spoke with returning guest, CEO Andre Carrier, about Eureka Casino Resort's expansion. He aims to not only change the look and feel of the casino, but to also build residential housing around it.