Delaware Lottery partners with Scientific Games to launch player loyalty program, mobile app

Players can access games and rewards through one platform.

Scientific Games, in partnership with the Delaware Lottery, has released the Delaware Lottery Player Club loyalty program and mobile app. Players around the state can access club member perks as well as ways to win cash and prizes in one location.

The latest release marks Scientific Games’ 24th app development.

Company SVP of Digital Solutions Amy Bergette commented, “We are excited to modernize the Delaware Lottery’s loyalty program and mobile app with a new and improved solution that enhances the player experience.

“We are continually innovating digital solutions to ensure lottery players can easily and conveniently engage with the lottery, its games and so many ways to be entertained and win cash and prizes.”

Both the mobile app and the loyalty program are part of the duo’s longstanding Scientific Games Enhanced Partnership. The state lottery recently extended its agreement with Scientific Games in to “modernize the Lottery’s entire tech ecosystem supporting instant, draw and Keno games, sports betting, video lottery, player loyalty, retail point-of-sale, retailer business intelligence, and the technology powering the SGEP instant game management program.”

Delaware Lottery Director Helene Keeley expressed the lottery’s desire to meet the needs of its players and noted the importance of offering them one place that suits all their needs.

She said, “We value our loyal players, and we want to offer them the best rewards program available through the convenience of a one-stop mobile app. The new Delaware Lottery Players Club offers the excitement of instant rewards to our players and quite a few conveniences all in one place.

“As part of our overall tech modernization initiative, we’re strengthening our players’ connection to the Delaware Lottery and helping support proceeds for vital programs and services in our state.”

David Thompson

Editor

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