During this week’s G2E in Las Vegas, Playtech revealed plans to launch its Cash Collect suite of titles to US players. The company is currently live in Pennsylvania, Michigan and New Jersey.
Playtech CCO Marcus Yoder commented, “Our focus is in the United States right now. We are there for the operator to give them the best experience that they can provide to their players.”
The company said its US market focus is motivated by the needs of players within the region.
Playtech Gaming Product Director, Colin Matthew Ferris, elaborated further by saying, “One of the things that we’ve realized is that the US audience is a different audience. We are making sure that we are bringing brands that are popular in the US and we're making sure they're having the right mechanics in the US.”
Ferris went on to add that Playtech is gearing up to release its Cash Collect series to the US market and noted that he believes it will do well once launched.
He said, “We're about to introduce our Cash Collect series, which is another top performing game in Europe. Our Cash Collect series has performed extremely well. This was the best performing series of games and we're marrying it with the Gold Rush brand, which has a huge legacy here in the US.”
In addition to the Cash Collect series release, Ferris said Playtech will be bringing other notable pop-culture brands to players throughout the country.
He said in closing, “We have Rocky coming. We have The Walking Dead coming. We also have Breaking Bad coming. So, we've got some really strong brands coming to the US and we are really excited to bring them up here.”
