Elys Game Technology has launched www.SportBet.com, the company’s new US-focused online and mobile sportsbook brand. The site will be available to North American players on the newly created Elys America platform.
Elys said its new mobile brand “builds upon its successful partnerships with US-regulated sportsbooks and casinos and represents another evolution in its business.”
The company anticipates it will extend its online sports betting reach into multiple US jurisdictions during the last quarter of 2023, subject to regulatory approvals. Elys said it will specifically focus on growth within US states under direct licensing through its market access partnerships.
Company Executive Chairman Michele Ciavarella described the release as a significant advance in the company’s North American growth strategy.
Ciavarella commented, “The launch of www.SportBet.com is a pivotal move towards accelerating our North American go-to-market strategy under the new Elys America business unit.
"SportBet.com is a clearly identifiable sports betting URL emphasizes our direction in the US and our goal to be recognized as a top-tier challenger in this expanding market.
“We remain dedicated to delivering an unrivaled sports betting experience, combining innovation, dependability and responsible gaming practices to earn the loyalty of our players.”
The company recently debuted its Elys America logo and platform as part of its North American brand advancement. The rebrand and launch included a corporate website launch, new color schemes and typography tailored for a North American audience.
Elys Game Technology said the initiative reflects its desire to “express the development of the all-new US and Canadian facing sports betting platform for retail and mobile markets in North America.”
Elys operates in multiple countries worldwide and currently has operations in six US states, offering players gaming products that include sports betting, esports, virtual sports, online casino, poker, bingo, interactive games and slots.
