Elys Game Technology launches SportBet.com into the US market

October 12, 2023

Players can access the site through the Elys America platform.

Elys Game Technology has launched www.SportBet.com, the company’s new US-focused online and mobile sportsbook brand. The site will be available to North American players on the newly created Elys America platform.

Elys said its new mobile brandbuilds upon its successful partnerships with US-regulated sportsbooks and casinos and represents another evolution in its business.”

The company anticipates it will extend its online sports betting reach into multiple US jurisdictions during the last quarter of 2023, subject to regulatory approvals. Elys said it will specifically focus on growth within US states under direct licensing through its market access partnerships.

Company Executive Chairman Michele Ciavarella described the release as a significant advance in the company’s North American growth strategy.

Ciavarella commented, “The launch of www.SportBet.com is a pivotal move towards accelerating our North American go-to-market strategy under the new Elys America business unit.

"SportBet.com is a clearly identifiable sports betting URL emphasizes our direction in the US and our goal to be recognized as a top-tier challenger in this expanding market.

“We remain dedicated to delivering an unrivaled sports betting experience, combining innovation, dependability and responsible gaming practices to earn the loyalty of our players.”

The company recently debuted its Elys America logo and platform as part of its North American brand advancement. The rebrand and launch included a corporate website launch, new color schemes and typography tailored for a North American audience.

Elys Game Technology said the initiative reflects its desire to “express the development of the all-new US and Canadian facing sports betting platform for retail and mobile markets in North America.”

Elys operates in multiple countries worldwide and currently has operations in six US states, offering players gaming products that include sports betting, esports, virtual sports, online casino, poker, bingo, interactive games and slots.


Product Spotlight


Things get unruly in the company of some fleecy characters in the new Konami Gaming’s new Unwooly Riches slot series.

Brian Uran - AI has shown casinos new ways to think about business


Adam Wexler: PrizePicks almost went out of business during Covid - but now...

Roughly six years after speaking to Gambling Insider as an upcoming start-up, PrizePicks CEO Adam Wexler joins the Huddle to reflect on huge growth since - which almost ground to a halt during the Covid-19 pandemic.

We cover:

- Entrepreneurship, regulatory changes and the pandemic

- Offering a different customer experience and differentiating by product

- Fantasy sports being strong enough without sports betting

- Barriers to entry in the fantasy market

- Opposition from FanDuel and DraftKings

- Targets, plans and the Philippines

- US markets and the future of fantasy

Five years ago, before the mass proliferation of social media we see today – and even before the Covid-19 pandemic – I think you would be hard pressed to find a CEO talking about “Instagrammable moments.” KPIs w...

The Global Gaming Awards: Looking ahead to 2024's ceremonies.
After more than a decade of celebrating gaming's best, Gaming America looks ahead to a bright 2024 for the Global Gaming Awards in the Americas and Asia-Pacific.
From the top: The Indian Gaming Tradeshow & Convention
Tribal gaming is a uniquely American institution and all its uncommon attributes were on display this April at the Indian Gaming Tradeshow & Convention in Anaheim, California.
Review: Terre Haute Casino Resort and Harrah's Hoosier Park Racing & Casino
Terre Haute Casino Resort vs. Harrah's Hoosier Park Racing & Casino, Gaming America's Laura Mack reviews each property.
Eureka Casino interview: CEO Andre Carrier on resort expansion
We spoke with returning guest, CEO Andre Carrier, about Eureka Casino Resort's expansion. He aims to not only change the look and feel of the casino, but to also build residential housing around it.