DraftKings to sponsor Center for Gaming Innovation at UNLV

Boston-based company continues to grow its presence in Las Vegas

DraftKings Inc. on Wednesday said it has signed a multi-year agreement to become a primary sponsor of the Center for Gaming Innovation, which is housed within the International Gaming Institute at the University of Nevada, Las Vegas.

The deal will include the opening of what will be known as the “DraftKings Gaming Innovation Studio” at UNLV. The school said it will be installing new DraftKings Gaming Innovation Studio signage, as well as DraftKings branding, throughout the Stan Fulton Building.

Earlier this year, DraftKings announced the opening of a 300-person office in Las Vegas. DraftKings said its agreement with UNLV will create a “pipeline to local talent” and to innovations created at the school, which it noted has a long-standing track record of success in commercializing gaming products, ranging from new games and software to Responsible Gaming technologies.

 “We are excited to be working with the University of Nevada, Las Vegas and its highly regarded International Gaming Institute to further innovate global online gaming,” Paul Liberman, DraftKings co-founder and President, Global Technology and Product, said in a statement.

“The creation of the DraftKings Gaming Innovation Studio at UNLV will substantially expand the scope and output of UNLV’s gaming innovation program and will provide students the opportunity to collaborate in a professional setting, turning creative ideas into viable casino games,” said Daniel Sahl, Director of IGI’s Center for Gaming Innovation. “Now more than ever, we are delighted to collaborate with a company that is well-known for embracing innovation in gaming. This collaboration will help ensure that Nevada remains the global leader in gaming development and manufacturing – both now and in the future.”

Michael Bartlett

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