Rio Hotel & Casino, close to the Las Vegas Strip, has added a new property-wide rewards program, aptly titled Rio Rewards. Rio Rewards aims to be more ‘lucrative’ than other programs and has replaced its previous Caesars Rewards program, which will no longer be accepted at Rio Hotel & Casino.
The four tiers of the rewards program are: Rouge, Azul, Gold and Platinum. Dreamscape Companies, which now fully owns the property, will transfer previous Caesars Rewards members (who have visited Rio since 2017) to new Rio Rewards accounts, with their loyalty cards ready to collect from various locations around the casino.
The 150,000-square-foot casino at Rio features over 1,000 slot machines and over 40 table games. The resort also offers a 5-acre pool, 220,000-square feet of convention space, all-suite guest rooms, and various entertainment and dining options including live comedy and magic shows.
The new rewards program will include FrioPlay (free slot play) and resort credit for every dollar spent on either hotel, dining, entertainment, shopping, slots or table games, according to Rio’s website. When levelling between tiers, it may also be possible for guests to earn complimentary room nights, show tickets and Tier Celebration Anywhere points.
Kevin Sweet, Chief Gaming Officer of the Rio, “The introduction of Rio Rewards marks an important milestone now that Dreamscape has officially taken over operations of the resort.
“We created a rewards program that would appeal to both locals and visitors alike. When compared to other loyalty programs around town, we are confident that Rio Rewards will stand alone.”
