NeoGames partnership with Atlantic Lottery to release eInstant games in Canada

This is the first Canadian pure digital content deal for the company.

NeoGames has extended its North American reach through a partnership with Atlantic Lottery (AL) to launch its NeoGames Studio’s eInstant games platform to Canadian players. The contract is NeoGames’ first pure digital content agreement in Canada.

The company’s agreement with AL was forged throough NeoPollard Interactive LLC (NPi), which is jointly owned by NeoGames and Pollard Banknote. The deal allows AL to offer its customer base access to a variety of NeoGames Studio titles.

NeoGames Studio Managing Director Hili Shakked said, “We are excited to announce the launch of NeoGames Studio’s premium eInstant titles with the Atlantic Lottery.

“The partnership is our first content-only deal in Canada, and it underscores our commitment to providing advanced solutions that meet the unique needs of our lottery customers.”

Shakked went on to discuss specific titles Canadian players can expect to see via its partnership with Atlantic Lottery.

He commented, “We are confident that our range of innovative games, such as Desert Fantasy, winner of the 2023 EGR North America Award for ‘Best New Game,’ will enhance AL’s online footprint and attract new audiences, supporting the company’s growth in the iLottery market.

“It is a partnership designed to help AL maximize profitability and proceeds to good causes, while also providing players in Atlantic Canada with the best possible gaming experience.”

In addition to the current titles the duo will make available, both companies said players throughout the region can expect future games and technological enhancements.  

AL Director of iGaming Robert Lalonde commented on the partnership by saying, “AL is thrilled to launch NeoGames Studio’s innovative content library to further enhance the digital gaming experience in Atlantic Canada.

“Through this partnership, we will aim to expand our game content and broaden our appeal to players, while maintaining our commitment to responsible gambling.”

Isabella Santos

Writer

Odds never exist in a vacuum. When bettors understand the context behind a line, they’re in a much stronger position to judge its real value.

Visit Profile

Players trust our reporting due to our commitment to unbiased and professional evaluations of the iGaming sector. We track hundreds of platforms and industry updates daily to ensure our news feed and leaderboards reflect the most recent market shifts. With nearly two decades of experience within iGaming, our team provides a wealth of expert knowledge. This long-standing expertise enables us to deliver thorough, reliable news and guidance to our readers.