Caesars Entertainment has launched its flagship sports betting app, Caesars Sportsbook, in the state of Kentucky. Bluegrass State players can access the sportsbook app on their mobile device through iOS or Android or on their desktop computer by visiting the Caesars website.
The release follows Kentucky’s regulated retail sports betting market opening. Sports fans can now take advantage of the Caesars Rewards loyalty program.
Caesars Digital President Eric Hession said, “Building on the momentum from our grand opening of Caesars Sportsbook at Red Mile in Lexington earlier this month, we’re thrilled to bring a full mobile sports wagering experience to Kentucky with the Caesars Sportsbook app.
“Sports fans 21 and older across the commonwealth can responsibly enjoy the excitement of the Caesars Sportsbook app and its many features to make the most of their sports betting experience.”
With the app’s debut, Caesars Sportsbook and Keeneland and Lexington’s Red Mile Gaming & Racing recently celebrated the grand opening of its first brick-and-mortar Vegas-style retail sportsbook location. The new venue is home to 16 self-service betting kiosks throughout the gaming floor, simulcasting areas, five betting windows in its 4,600 square feet of space.
The companies will collaborate to open brick-and-mortar sportsbook locations throughout central Kentucky, pending approval from the Kentucky Horse Racing Commission.
In other news, Caesars Sportsbook will be among the first to offer sports betting fans access to BetVision, which is an immersive sports wagering platform that offers fans statistics, insights, integrated bet slips and real-time augmentations within an interactive player. It will feature live streams of local, regional and national NFL games during the week.
