Playtika, Innplay Labs enter definitive acquisition agreement

September 15, 2023
By

The purchase is part of a strategic company expansion plan.

Playtika Holding Corp. has signed a definitive agreement involving the acquisition of the Israel-based mobile gaming studio, Innplay Labs. The agreement will include an $80m up-front consideration, with a $300m maximum consideration and is subject to customary closing conditions.

Playtika CEO Robert Antokol noted that the pending deal is part of the company’s continuing growth plan and long-term success.

He commented, "The acquisition of Innplay Labs, our second transaction this quarter, represents another strategic expansion of our portfolio with a promising and innovative growth franchise in the Luck Battle genre, and presents another opportunity for us to further utilize our expertise in leveraging LiveOps and proprietary technology to drive sustained, long-term growth.

“As a fellow Israeli-based company recognized for innovation, Innplay's talented team shares our culture of focus, speed and agility. We are excited to embark on this journey together and to rebrand Animals & Coins alongside Innplay.”

Innplay Labs CEO Ore Gilron gave a brief overview of the company’s history and said the group is eager to join the Playtika family.

Gilron said, “In 2019, Innplay Labs formed with the goal of shaping the next generation of mobile gaming. Four years later, our robust team of talented high-skilled game operators have put their passions together to create an outstanding game product with rich engaging content, providing our audience with a uniquely entertaining gaming experience.

“Looking ahead, we believe becoming a part of Playtika’s strong portfolio of Casual titles will take Innplay Labs to new heights.”

Innplay Labs has several key investors, including vgames. The company’s Founder Eitan Reisel took a moment to voice his support of the pending acquisition.

He said, "I couldn’t ask for a better outcome. My vision for vgames has always been to advance the thriving gaming ecosystem and this deal marks a significant milestone in this journey.

“This acquisition is a testament to Innplay's incredible talent, focus and rapid growth and I'm thrilled they are joining forces with Playtika, a powerhouse in our industry.”

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