Units has launched its app which will offer real-money fantasy sports contests based on a daily selection of particular narratives.
Units fantasy sports contests will be honed in character-driven storylines.
The app is available now on iOS in 19 states and Washington DC.
The daily selection offered will be a curated set of eight to 10 daily stories focussing on different narratives across major national sports, combined with a fantasy prop, allowing players to play with or against the narrative.
According to Units, the athletes in the stories will cover, ‘rivalries and comebacks, debuts and feuds, backstories and pop culture, among others.’
Torey Korsunsky, Units Founder and CEO, commented: “Eighty percent of sports fans are not hardcore players in the sports gaming space, and many are too intimidated to get involved in the current iterations of competitive sports entertainment.
"Units appeals to the wide audience that fueled fantasy sports’ explosion and ties directly to the headlines and stories they’re already engaging within sports media.”
Korsunsky continued: "Like millions of other sports fans, I found myself looking for a platform that pointed me to the best stories about incredible athletes and allowed me to put my money on them, all in one place.
“Units provides a way for fans to engage in the sports gaming space on a human level, and the attraction of compelling daily stories and content has the great potential to keep them coming back, rather than burning out.”
