Betfred USA names Kresimir Spajic new CEO

September 14, 2023

He brings decades of domestic and global industry experience to his new role.

Betfred has appointed Kresimir Spajic as the new CEO of the Betfred USA subsidiary. He will lead the sportsbook’s operations across 10 US states, including Colorado, Ohio and Nevada.

Spajic joins Betfred with decades of international and domestic online gaming industry expertise. He graduated from SDA Bocconi School of Management in Italy, University of Neuchâtel in Switzerland and De Montfort University in England, and holds multi-disciplinary graduate degree in management, law and humanities.

Prior to joining the company, he has serviced in several leadership and consulting roles for various notable companies, including Great Canadian Entertainment, Apollo Global Management, Hard Rock International, Rush Street Interactive, Borgata Hotel Casino & Spa and Bwin.

Betfred Founder Fred Done described Spajic as a good fit for the company. He said, "It's an important and exciting time for our US business and Kresimir is the ideal person to further push and expand the Betfred brand in America."

Betfred Group Chief Executive Joanne Whittaker took a moment to welcome Spajic to the team.

She commented, "We are delighted with the appointment of Kresimir Spajic. Our team in the US have worked tirelessly to expand our operation and with Kresimir's vast experience, we have the right person to take our US business to the next level."

Spajic expressed his hopes and excitement to step into his new position by saying, "I'm truly excited to embark on this journey as the CEO of Betfred USA. I am looking forward to working with our exceptional domestic and global talent and partners.

“Together, we aim to build a sustainable business in the US by delivering unparalleled value and support to our customers while upholding a strong commitment to responsible gaming."


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