Flutter’s PokerStars brand has undergone a full overhaul of its free-to-play social casino videogame, including a name change to Vegas Infinite as part of its rebrand. For the past five years, PokerStars VR has provided an online space for players to engage in virtual poker.
Flutter acquired PokerStars in 2021. Since then, the brand has evolved it social casino to include chatting options and ways to interact with the virtual environment.
The company said in a statement, “Flutter prides itself on driving product innovation across its global portfolio of brands.
“Through its distinctive Flutter Edge, where product and technology capabilities are shared across the Group, brands like PokerStars can consistently develop their offering by incorporating expertise and insight from other parts of Flutter.”
Along with the name change, the group has launched a new bespoke 3D virtual cityscape. Vegas Infinite players can explore rooftop escapes, luxury casinos and personal suites. The portfolio has also been updated to include Rocket Rush, blackjack, roulette, slots and craps to the extensive portfolio.
Players can access MTTs, Spin & Go poker and the flagship poker tournament series, the Metaverse Poker Tour (MPT) on the platform as well.
PokerStars Director of VR & Innovation James O’Reilly said regarding the rebrand, “As we approach our fifth anniversary, it’s incredible to think how far our game has come.
"From a cutting-edge experiment in applying virtual reality to the poker table, we’ve grown to become a living entertainment destination with a full suite of games and experiences played in otherworldly environments that are home to an avid community of players.
“Today, we’re much more than poker and much more than VR. Vegas Infinite is where we’re taking our players next and there’s lots more in store.”
