Tipico Sportsbook has kicked off NFL season by announcing its official “Bet Against Your Rival” campaign. Players can choose to bet on matchups between traditional NFL rival teams to qualify for Tipico bet credits.
Operating in Ohio, New Jersey, Colorado and Iowa, Tipico’s new NFL season campaign applies to most of its active states with three promotional offerings: Ohio bettors vs Pittsburgh Steelers, New Jersey bettors vs Dallas Cowboys and Colorado bettors vs Oakland Raiders.
New brand ambassadors working with Tipico will also feature as part of the campaign, including: former Ohio State quarterback Cardale Jones, former Cleveland Browns’ wide receiver Josh Cribbs and fitness model Callie Bundy. Each brand ambassador will create original content and offer promo codes to Tipico bettors during football season.
This weekend Tipico will begin offering an “Odds Flash” to players as well, which will provide increased odds for certain markets on Sunday games.
Adrian Vella, US CEO at Tipico, said, “We are ecstatic to partner with local athletes, influencers and gameday personalities, particularly those close to the hearts of our customers in Ohio. We strive to deliver a one-of-a-kind platform experience to diehard fans to create a hyper-relevant experience. Now, we’re giving football bettors more reasons spend Saturday and Sunday on the edge of their seats.”
An NFL pregame show will also be available each Sunday morning via Tipico’s app, Facebook and YouTube channel. The show will include guest presenters and betting analysis.
In addition, the sportsbook has partnered with BigPlay and will discuss Tipico’s weekly picks on the BigPlay network. The partnership will also exist outside of the digital realm, by hosting tailgating events in Cleveland for home games during the full 2023 season.
