The Sporttrade betting app is now live in Colorado.
Based in Philadelphia, Sporttrade was operating its app solely in New Jersey. But with its strategic partner GF Gaming, it’s now operational in the Centennial State.
Alex Kane, Sporttrade Founder and CEO, said, "Today we're privileged to introduce the Sporttrade experience in Colorado. Our launch today proves that Sporttrade can operate in any jurisdiction, with the same great features our customers have come to know us for; instant in-play betting, great prices, awesome liquidity, and the ability to always trade in and out of bets at fair value."
Sporttrade enters Colorado as sports betting grows there. Bettors in the state have generated more than $12bn in handle since 2020.
Kane said, "As our industry continues to shift focus towards differentiation and product, I'm proud to say that Sporttrade delivers the best in-play experience the world has ever seen. Thank you to the wonderful folks at the Colorado Division of Gaming, thank you to our growing family of customers, and most of all, I want to thank the fantastic Sporttrade team of employees, advisors, and investors."
Roger Brown, General Manager of GF Gaming and Easy Street Casino, said, "Having seen what Sporttrade has already achieved with its innovative and successful launch in New Jersey, we firmly believe that the brand and platform make for an ideal partnership for us in Colorado.
"Providing a better odds experience for the player is what GF Gaming has always been about, and Sporttrade brings that same priority to the sports betting market in Colorado."
