Turner Sports unveiled two agreements Thursday, one naming FanDuel as its sportsbook partner for National Basketball Association programming, the other crowning DraftKings as sportsbook and daily fantasy sports provider for all sports besides the NBA.
Both deals include integration with Turner Sports telecasts and Bleacher Report digital channels, including the B/R app.
The companies said planned integrations will include custom content segments, DraftKings’ betting odds and daily fantasy statistics, original content, personalized automated alerts and editorial across B/R channels, including the B/R Betting vertical. Similarly, during NBA telecasts Turner will tap FanDuel’s sportsbook for sports betting insight and analysis.
“Regulated betting is quickly becoming a fixture of modern sports entertainment, and this collaboration with Turner Sports further scales the reach of our products and content to engage fans,” Ezra Kucharz, Chief Business Officer, DraftKings, said in a statement. “Turner Sports aligns with the DraftKings’ brand and we look forward to delivering a seamless experience for readers and viewers while also broadening our visibility.”
Will Funk, Executive Vice President, Sports Partnerships and Branded Content, Turner Sports, said, “This alliance enhances Turner Sports’ content with betting information that our hyper-engaged, highly interactive viewers demand, while driving customer engagement and acquisition for DraftKings.”
Of the Turner/FanDuel deal, Mike Raffensperger, CMO, FanDuel Group, said, “Turner Sports is a leader in the media industry and, together, we are bringing viewership to the next level by offering exclusive sports betting content that’s directly integrated into their NBA programming.”
Will Funk, Executive Vice President, Sports Partnerships and Branded Content, Turner Sports, added, “NBA fans across TNT and Bleacher Report are responding well to sports betting content. We have already seen this with the TV and digital elements we have designed with FanDuel this past season and are excited to expand our partnership. Our collective goal is to grow NBA audience via engaging FanDuel interactive gaming experiences integrated across Turner Sports’ platforms.”