BtoBet goes live in Canada with PlayAlberta partnership

August 11, 2023
By
Leer en Español

This partnership will mark BtoBet's entry into the North American market.

NeoGames’ subsidiary BtoBet has announced its entry into the North American market by partnering with PlayAlberta Sportsbook.

The sports betting provider has officially entered the North American market and will join PlayAlberta to go live on the only regulated online gambling website for the Canadian province of Alberta.

State-run PlayAlberta is also known as Alberta Gaming, Liquor & Cannabis (AGLC) and is the only legal online gambling website for the Canadian province of Alberta with a fully managed sportsbook.

Through this agreement BtoBet will assist in the growth and development of PlayAlberta’s online sportsbook; providing its fully managed sportsbook solution and ensuring a smooth online sports betting experience for PlayAlberta's players. 

PlayAlberta plans to complete its online sportsbook migration to BtoBet’s sportsbook technology during Q3 2023.

NeoGames shareholders voted to approve an acquisition by Aristocrat in July, of which 99% of the outstanding shares of the corporation were cast in the vote. 

Tsachi Maimon, President and Head of iGaming at NeoGames, said: "We are delighted to enter into this long-term partnership with PlayAlberta, allowing us to enhance and expand their sports betting platform and services.

"BtoBet is confident that this collaboration with PlayAlberta will provide its players with the optimal betting entertainment they demand – be it a strong offering related to hockey, player props, or same-game parlays. 

“We are excited to usher in the next generation of betting experiences through localized betting offers, including offers for the Canadian Football League, the Premier Lacrosse League and unique special bets for a variety of sports focused on Canadian athletes.”

State-by-State

Product Spotlight

Konami

Things get unruly in the company of some fleecy characters in the new Konami Gaming’s new Unwooly Riches slot series.

The top 5 properties that changed Las Vegas

Regular Gaming America contributor Oliver Lovat joins Tim Poole on the Huddle to discuss his 5 properties that changed Las Vegas - giving every resorts an influence rating out of 10. The question is: do you agree?

Peter Schoenke - Sports betting is here... but fantasy sports keeps growing

Peter Schoenke joins Tim Poole on the Huddle to discuss all things fantasy sports. His brand, RotoWire, is at the intersection of the affiliate and fantasy worlds, generating revenue from subscriptions, providing APIs to operators and via affiliate marketing. We discuss:


Within the states of Florida and California, Tribal gaming finds itself in a fascinating position. In Florida, only the Seminole Tribe, and Hard Rock, can provide mobile sports betting, with continued legal challenges f...

view-points
Viewpoints: Discussing the use of player loyalty programs
Industry experts answer Gaming America's burning questions on all things related to Tribal operators and player loyalty programs, including Rymax, CasinoTrac, OIGA, Mohegan and Choctaw Nation of Oklahoma.
52-54-fabio-ferreira
Sports betting regulation in Brazil: What can we expect?
Mattos Filho's Fabio Kujawski speaks to Gaming America about the uncertainty surrounding Brazil's roadmap to regulation and the need for a singular gaming authority.
companies-going-private
Going private: Gaming's new standard?
A state of neo-IPO: Gaming America investigates, as more and more companies come off the public market.
46-47-michael-hershman
Soloviev Group CEO: Moving to New York
The Soloviev Group, in collaboration with Mohegan, continues to wait on the NYGC for approval on its Freedom Plaza project. Gaming America spoke with Soloviev Group CEO Michael Hershman to learn more.