US tennis star Andy Roddick has joined Betway, the online betting and gaming brand, as a global tennis ambassador.
In this role, Roddick will become the face of Betway’s tennis activity and will bring fans closer to the action through his insights and knowledge. The former world No. 1 and US Open Champion will bring insight to tournaments, matches and players throughout the tennis calendar.
Roddick will be writing a column about the biggest competitions. It will be hosted on Betway Insider.
Since his retirement after the US Open in 2012, Roddick has appeared as a pundit on Fox Sports Live and the Tennis Channel and on the BBC’s coverage of Wimbledon.
Betway has deals with 11 tennis tournaments around the world, including the Miami Open, the Rio Open and the Hamburg European Open. Betway also has sponsorships with the Premier League, La Liga, Cricket and in the National Basketball Association and the National Hockey League.
Roddick joins other Betway ambassadors, including former Premier League player Robbie Keane and England Cricket legend Kevin Pietersen.
Roddick said, “I’m delighted to be joining one of the world’s biggest betting brands and look forward to helping the tennis community with valuable insights as we approach some of the biggest global tournaments, particularly with the US Open on the horizon.”
Anthony Werkman, CEO of Betway, said: “It’s great to welcome Andy Roddick to our team of global ambassadors! Andy is a household name within tennis and his opinion and insight is going to be hugely valuable to readers of his column.
Betway recently launched its new creative platform, “Advantage, Served.”
Werkman continues, “Andy joins at an important time as we are also launching our new platform, ‘Advantage, Served’.
“As we know, our customers are driven by data and statistics and our new platform will offer cutting edge insights that will enhance the match experience to loyal tennis fans.”
