Operator Betway had added the National Bank Open presented by Rogers in Toronto to its portfolio of tennis sponsorships.
Betway is now the Official Betting Partner of the National Bank Open presented by Rogers in Toronto.
The brand has agreed to a multi-year deal in which it will have courtside visibility on the backwall around the Sobeys Stadium complex throughout the eight days of play.
The National Bank Open presented by Rogers in Toronto has been played since 1881. Its past champions include Bjorn Borg, Ivan Lendl, John McEnroe, Roger Federer, Rafael Nadal and Novak Djokovic. Djokovic has won the Canadian tournament four times.
Carlos Alcaraz, the new Wimbledon champion and World Number 1, is scheduled to play in Toronto for the first time this year. His opening match will be during the night session on August 9.
Anthony Werkman, CEO of Betway Group, said, “Adding to our enviable portfolio of tennis sponsorships globally, we’re delighted to welcome the National Bank Open to the Betway family.
“This competition is steeped in history and is a firm favourite for tennis fans, so we’re obviously very excited to be a partner as we continue to be known as the number one betting brand within tennis.”
Rob Swann, Chief Commercial Officer, Tennis Canada, said, “We are delighted to partner with Betway and welcome them to our incredible group of corporate partners.
“We look forward to working closely with them as part of this multi-year agreement as we deliver an exceptional event for our fans.”
Betway has current deals with 12 tennis tournaments across the globe on the ATP Tour, including the Miami Open, Rio Open and the Hamburg European Open.
Besides tennis, Betway has a portfolio of sponsorships with an array of sports and teams, including the Premier League, La Liga, Cricket, and in the National Basketball Association and National Hockey League in the US.
