ICE London is no more (after 2024, it becomes ICE Barcelona)

August 1, 2023
By
Leer en Español

From 2025 onwards, ICE will move to Barcelona.

ICE London’s last edition will take place at ExCel London in 2024. The next edition of ICE, after that, will take place in Barcelona.

The first edition of the B2B event will be held at the 240,000 square-meter Fira de Barcelona and will take place across 20-22 January 2025.

Barcelona was selected from a shortlist of four cities, competing alongside Paris, Madrid and its home of 12 years, London.

ICE Barcelona will run on a five-year contract from 2025 to 2029.

Clarion Gaming has reserved 40,000 hotel nights for ICE week 2025. Communications updating stakeholders on the plans will roll out from September this year.

Barcelona’s bid was notable for the scale of its facilities, hospitality infrastructure, logistics, ROI for customers and ability to scale, according to Clarion Gaming.

The decision wasn’t an easy one, according to the organizer; when researching the next best venue, Clarion Gaming made numerous venue visits, city presentations and detailed negotiations.

It examined issues such as the logistics involved in terms of transport and event organizing, as well as the ease and costs of participating; both as a visitor and as an exhibitor.

Clarion Gaming Managing Director Alex Pratt explained how further details will be revealed later this summer, including an introduction to ICE’s hotel partner.

Pratt also explained why ICE selected the venue it did, “It was notable for its outstanding exhibition and conference facilities, the ability to scale, its hospitality infrastructure, ease of logistics, engagement from the city and the ability to deliver ROI for our customers.”

State-by-State

Product Spotlight

Bragg Gaming Group

Bragg Gaming Group is a global content-driven iGaming technology provider, serving online and land-based gaming operators with its proprietary and exclusive content and cutting-edge technology.
GA HUDDLE #087

John Connelly - Interblock preparing to launch online by the end of year

John Connelly, the Global CEO of Interblock, joins the Huddle to talk about:
- The company's conversion to the online space
- The performance of ETGs
- Interblock's new philanthropic efforts
- The trend of companies going private
- And more!
GA HUDDLE #086

Michael Hershman - Dispelling casino 'myths:' New York needs to lose fear of the unknown

Michael Hershman, CEO of the Soloviev Group, joins Tim Poole on the Huddle to put forward his case that the Freedom Plaza is the way to go for one of New York's casino licences. He fields a variety of questions - not shying away from any of them - on why 'myths' about casinos and a fear of the unknown should be dispelled, as well as acknowledging the strength of rival bids and discussing opposition to the project.

As the Tribal gaming sector congregates once more in the Golden State, is it too cliché of me to suggest we are heading for a golden era of Tribal gaming? With the industry set to meet at the Indian Gaming Association t...

10-11-From-the-top
From The Top: Will youth be served by Sports Betting?
Two recent interviews in our Huddle podcast revealed to Las Vegas correspondent Brian Joseph just how young sports betting entrepreneurs are becoming.
12-GA-MAR-10-year-v2
The Global Gaming Awards: Rewarding Excellence
The 10th edition of the Global Gaming Awards took place in Las Vegas last year. Gaming America looks back... and ahead to this year's.
16-18-IGA-Preview
Preview: Indian Gaming Tradeshow & Convention
Gaming America looks ahead to the 2024 Indian Gaming Tradeshow & Convention and what attendees can expect when they arrive at the Anaheim Convention Centre.
20-22-GA-Mar-888-Holding-article
888 and the US Market: A cautionary tale
Gaming America explores the risk of resting on your laurels and the challenge of remaining relevant in a rapidly expanding market.