Betr launches pick ‘em-style fantasy game

Betr Holdings has launched Betr Picks, a pick ‘em-style fantasy game to complement its existing real money and free-to-play online sports betting product Betr Sportsbook.

The real-money fantasy pick ‘em experience allows users to select “More” or “Less” from an array of player projections to build a lineup with as few as two and up to a total of eight players.

Betr Picks users have the potential to win up to 100x their initial entry if they get eight picks correct.

Betr Picks is available in 24 jurisdictions, including California, Texas, Florida, Illinois, Georgia and North Carolina, collectively representing more than half of the US adult population. Betr is planning to extend its fantasy reach into at least 30 total jurisdictions by the end of the year.

The Betr Fantasy & Sportsbook app is available on iOS with plans to launch soon on Android.

The Betr Picks launch represents the first time a sportsbook and fantasy will operate within a single app.

This launch comes shortly after Betr announced the acquisition of the Chameleon platform from FansUnite, which allows Betr to develop its upcoming V1 OSB product; this will feature sportsbook capabilities such as pre-match and in-play core markets, parlays, same-game parlays, futures, props and other bet types, along with more than 20 additional sports.

Joey Levy, Founder and CEO of Betr, said, “We are thrilled to expand the Betr Gaming business by introducing our real money fantasy sports vertical with the launch of Betr Picks.

“Betr Picks allows us to acquire and engage real money gaming users across the US, enabling Betr Gaming to more fully capitalize on the nationwide presence of Betr Media for the first time, all while providing a complimentary pre-match experience to our in-play focused OSB product.

“We believe Betr Picks already features a strong core user experience relative to existing pick ‘em products, and we have several material enhancements that will be released over the coming weeks and months including more sports, game modes, media integrations, deposit and withdrawal capabilities, and more.”

Betr was founded in 2022 by Joey Levy and Jake Paul; it touts itself as the fastest-growing sports betting media brand in the US.

Elena Rodriguez

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