Playstudios has announced that it will add Cirque du Soleil Entertainment Group productions to its MyVIP rewards store. The company will offer its rewards members access to Mystère and Blue Man Group shows.
Mystère incorporates acrobats and choreography into its live show and has been seen by more than 17 million fans.
Blue Man Group will perform live this year in Las Vegas, Chicago and New York. The company said it aims to give players rewarding experiences through its rewards program.
Playstudios said in a statement, “The incredible demand for Cirque’s incomparable live performances from Playstudios’ six million monthly active users sparked an interest from both companies to create a new opportunity and expand the exciting options that can be redeemed in the myVIP Rewards Store.”
Company CEO Andrew Pascal described the recent additions as an ideal opportunity.
He said, “Having an opportunity to add three incredible Cirque du Soleil shows to the myVIP Rewards Store as we continually expand our program is a testament to the influence of our players who have become accustomed to high quality experiences.
“Extending the markets where rewards are available for our players perfectly aligns with our ongoing strategy to bring PlayAwards opportunities to all of our loyal players.”
In addition to the new rewards live show options, Playstudios will also reintroduce The Beatles Love to its existing loyalty program after nearly a year's absence. The Beatles Love show "pays tribute to the legendary band's artistic achievements, using real and fictional characters to explore each featured song's themes.”
Players and fans will have access to show tickets and can redeem them with their rewards points.
