IGT PlaySports powers retail sports betting at Wisconsin’s St. Croix Casinos

July 24, 2023
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The company signed a multi-year agreement with the St. Croix Chippewa Indians.

IGT has signed a multi-year deal with the St. Croix Chippewa Indians of Wisconsin. This is the latest move in the company’s continued US expansion plan.

The deal will pave the way for IGT to further extend its US sports betting footprint to include Wisconsin players. Per the terms of the agreement, St. Croix Casino in Turtle Lake, St. Croix Casino in Danbury and St Croix Casino in Hertel will gain access to retail sports betting technology via IGT PlaySports.

The three Wisconsin casinos will deploy self-service IGT PlaySports QuickBet Kiosks on their gaming floors, as well as utilize the company’s trading advisory services.

St. Croix Casino General Manager Loren Benjamin commented, "Our agreement with IGT will enable us to wow our guests with localized betting offers and first-rate player experiences at our sportsbooks and grow excitement at The Book and the Red Zone.

"Sports betting has ushered in new energy and visitation to our casinos, and we look forward to elevating and evolving that success with IGT's proven technology and experienced team."

To date, the company has successfully installed IGT PlaySports at more than 90 North American gaming venues. IGT President of Sports Betting Joe Asher described the agreement as a win for both companies.

He said, "As a trusted sports betting partner in Wisconsin and beyond, IGT PlaySports looks forward to helping St. Croix Casinos scale their player engagement and sportsbooks' profitability with our technology and services. 

"Through our proven PlaySports solution, IGT delivers on what today's sports fans value most in a sportsbook: choice, convenience, and reliable and intuitive technology."

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