Mohegan’s new player loyalty program expands worldwide
Mohegan’s loyalty program’s success has been recognised by Overabove.
By Hannah Ward
Overabove has assisted Mohegan with its dining, hotel accommodations, live entertainment and sports events.
Through its loyalty program, customers can earn rewards across Mohegan Sun’s many resorts in Connecticut, Pennsylvania, Las Vegas, Washington, Niagara and Fallsview Casino Resort in Niagara Falls, Ontario.
Additionally, Overabove has reached its 20th anniversary this year, highlighting its experience in the casino industry.
It represents a number brands such as Mohegan Sun, Live!, Hard Rock, ilani, Baha Mar and Royal Caribbean.
President and CEO of Mohegan, Raymond Pineault, stated: “Overabove and Mohegan have a long history working together and the partnership has been a tremendous success for both of us.
“Their team became embedded with our marketing team and helped create our Momentum program, the popular loyalty reward program, in addition to providing numerous other casino marketing and branding services.”
Meanwhile, Overabove CEO John Visgilio added: “We work side-by-side with Mohegan’s team to ensure the brand continues to grow as its physical footprint expands globally – developing strategies, boosting play and taking player loyalty to unprecedented levels.”
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