Crown Gaming México appoints Enrique Manjarrez as Head of Sales & Operations

July 19, 2023
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Manjarrez brings nearly 20 years of gaming industry experience to his new position.

Novomatic’s Mexican subsidiary Crown Gaming México has named Enrique Manjarrez its Head of Sales & Operations. He specializes in business development, sales, pricing strategies and product launches within new casinos.  

Manjarrez is a Mexico native and holds a degree from the Universidad de las Américas Puebla (UDLAP) in International Relations. Throughout his 20-year career, he has worked for several gaming companies and operators, including Aurify Gaming, GI Euromex and Sunny Group of Companies.

Prior to his latest role, he served as Crown Gaming México’s Sales and Operations Director.

Crown Gaming México Supervisory Board member and Novomatic AG Director of Global Transport & Trade Management Christina Schwanzer said the company is pleased to welcome Manjarrez to his new position.

She commented, “We are delighted to have won such an experienced gaming professional to spearhead our local sales and operations activities in Mexico.

“Enrique brings his own motivation and expertise to his new role, and I wish him much joy and success in his new assignment.”

Novomatic VP Global Sales and Product Management Thomas Schmalzer echoed similar sentiments and commended Manjarrez for his contributions to the company.

Schmalzer said, “With Enrique Manjarrez we have gained an experienced sales and operations expert in the Novomatic family.

“I look forward to our collaboration and to seeing Novomatic continue to leverage the unwavering growth potential in the Mexican market after our more than 20 successful years in the country.”

Manjarrez said he is glad to continue working in Mexico and hopes to aid the company in its expansion plans.

He said in closing, “I am excited to be part of one of the largest gaming technology companies in the world. Novomatic is known for first-class quality products and leading innovations.

“Being able to work for the global group in my home country and contributing my personal skills, experience and passion makes me optimistic and proud.”


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