Affiliate Gambling.com Group has launched Casinos.com, a domain the company acquired late last year. The site operates under the same business model as Gambling.com and its other gambling information portals, the company said.
The domain name was originally registered in 1994. Gambling.com Group has tailored the site to serve as the first full-service website bearing the Casinos.com name.
Bettors can access Casinos.com to find reputable online casinos from all over the world, as well as informative content from casino industry experts, writers, editors and reviewers. In addition to casino-based content, players can find games that span all online casino categories and play them for free.
Company CEO Charles Gillespie took a moment to explain Gambling.com’s desire to see the new site evolve into another global brand.
He said, “The addition of Casinos.com to our leading brand portfolio affords us the opportunity to build a new powerhouse international flagship brand alongside Gambling.com, as we leverage our existing teams, technology and expertise.
“When we rebuilt Gambling.com in 2011 we had to start from scratch and build out all the necessary technology [sic] systems to support it.”
Gillespie went on to add that the company hopes this new venture will lead to additional expansion, while further engaging users.
He said in closing, “With Casinos.com we were able to leverage our mature platform and start with a focus directly on our users and the Casinos.com product.
“It is a transformational initiative and strategic priority that we believe will drive significant organic growth as we position Casinos.com as the category-defining brand for the global casino market.”