The annual National Association for Stock Car Auto Racing (NASCAR) race – Crayon 301 – will take place at New Hampshire Motor Speedway on July 16 2023 and DraftKings will be debuting its DKN racecar there.
DraftKings Network will be making its NASCAR debut as a sponsor for 23XI Racing at the event.
Drivers such as defending race champion Christopher Bell and Martin Truex Jr will be driving in the race and have been given 650+ odds to win on DraftKings Sportsbook.
In addition to supplying odds, DraftKings will hit the tracks with 23XI Racing’s Bubba Wallace and Tyler Reddick, showcasing the DraftKings No. 23 Toyota Camry TRD and will be debuting the brand-new No. 45 DraftKings Network Toyota Camry TRD.
Both racecars will feature DraftKings’ branding including bright orange and green colors and logos displayed on the sides and hoods of the cars.
Soon to be driven by Tyler Reddick and Bubba Wallace, The DKN car is the network’s first-out-of-home branding since launching its 24/7 Fast Channel on Samsung TV in May.
Reddick has won one race this season and has seven top-10 finishes while Wallace has five top-10 finishes this season.
In other DraftKings news, it recently bid for PointsBet’s US operations for $195m in a bidding war with Fanatics; which was a 30% increase on Fanatics’ original offer. However, Fanatics re-bid and will acquire PointsBet's US operations for an increased total of $225m.
The company’s Q1 report for 2023 also reflected an 84% increase in revenue up to $769.6m, however, it also posted a net loss of $397.1m. DraftKings also recently partnered with DWG to help it expand its presence in Connecticut.
