DraftKings to debut racecar at the 23Xl Crayon 301 Race

July 13, 2023
Leer en Español

DraftKings will be debuting its No. 45 DraftKings Network Toyota Camry TRD at the event.

The annual National Association for Stock Car Auto Racing (NASCAR) race – Crayon 301 – will take place at New Hampshire Motor Speedway on July 16 2023 and DraftKings will be debuting its DKN racecar there.

DraftKings Network will be making its NASCAR debut as a sponsor for 23XI Racing at the event.

Drivers such as defending race champion Christopher Bell and Martin Truex Jr will be driving in the race and have been given 650+ odds to win on DraftKings Sportsbook.

In addition to supplying odds, DraftKings will hit the tracks with 23XI Racing’s Bubba Wallace and Tyler Reddick, showcasing the DraftKings No. 23 Toyota Camry TRD and will be debuting the brand-new No. 45 DraftKings Network Toyota Camry TRD.

Both racecars will feature DraftKings’ branding including bright orange and green colors and logos displayed on the sides and hoods of the cars.

Soon to be driven by Tyler Reddick and Bubba Wallace, The DKN car is the network’s first-out-of-home branding since launching its 24/7 Fast Channel on Samsung TV in May. 

Reddick has won one race this season and has seven top-10 finishes while Wallace has five top-10 finishes this season.

In other DraftKings news, it recently bid for PointsBet’s US operations for $195m in a bidding war with Fanatics; which was a 30% increase on Fanatics’ original offer. However, Fanatics re-bid and will acquire PointsBet's US operations for an increased total of $225m.

The company’s Q1 report for 2023 also reflected an 84% increase in revenue up to $769.6m, however, it also posted a net loss of $397.1m. DraftKings also recently partnered with DWG to help it expand its presence in Connecticut.




Product Spotlight

Bragg Gaming Group

Bragg Gaming Group is a global content-driven iGaming technology provider, serving online and land-based gaming operators with its proprietary and exclusive content and cutting-edge technology.

John Connelly - Interblock preparing to launch online by the end of year

John Connelly, the Global CEO of Interblock, joins the Huddle to talk about:
- The company's conversion to the online space
- The performance of ETGs
- Interblock's new philanthropic efforts
- The trend of companies going private
- And more!

Michael Hershman - Dispelling casino 'myths:' New York needs to lose fear of the unknown

Michael Hershman, CEO of the Soloviev Group, joins Tim Poole on the Huddle to put forward his case that the Freedom Plaza is the way to go for one of New York's casino licences. He fields a variety of questions - not shying away from any of them - on why 'myths' about casinos and a fear of the unknown should be dispelled, as well as acknowledging the strength of rival bids and discussing opposition to the project.

As the Tribal gaming sector congregates once more in the Golden State, is it too cliché of me to suggest we are heading for a golden era of Tribal gaming? With the industry set to meet at the Indian Gaming Association t...

From The Top: Will youth be served by Sports Betting?
Two recent interviews in our Huddle podcast revealed to Las Vegas correspondent Brian Joseph just how young sports betting entrepreneurs are becoming.
The Global Gaming Awards: Rewarding Excellence
The 10th edition of the Global Gaming Awards took place in Las Vegas last year. Gaming America looks back... and ahead to this year's.
Preview: Indian Gaming Tradeshow & Convention
Gaming America looks ahead to the 2024 Indian Gaming Tradeshow & Convention and what attendees can expect when they arrive at the Anaheim Convention Centre.
888 and the US Market: A cautionary tale
Gaming America explores the risk of resting on your laurels and the challenge of remaining relevant in a rapidly expanding market.