Pragmatic Play partners with JugaMax

July 11, 2023
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The partnership is part of Pragmatic Play's expansion into Latin America.

Pragmatic Play, an iGaming content provider, has gone live with JugaMax, a Paraguay-based operator.

This launch expands Pragmatic Play’s footprint in the Latin American market. Thanks to this partnership, more players in the region will be able to access Pragmatic Play’s slot portfolio, which includes Jane Hunter and the Mask of Montezuma, Gods of Giza and Gates of Olympus.

Pragmatic Play’s live casino vertical, which includes experiences such as Mega Wheel, Boom City and Sweet Bonanza CandyLand, is also included in the partnership.

JugaMax’s players will also be able to access Pragmatic Play’s Virtual Sports products, including football and horse racing.

This new agreement is one of several new deals for Pragmatic Play in Latin America. It recently went live with operators including Salsa Technology and SL7.

Victor Arias, VP of Latin American Operations at ARRISE powering Pragmatic Play, said, “Pragmatic Play is delighted to announce JugaMax as its latest partner in the LatAm market, another important step for the company in its continued expansion.

“Even more players in the region will be able to enjoy its three most prominent verticals and with such immersive experiences, exciting titles and high-quality content to discover, we’re confident this will be another successful partnership.”

Pablo Bergesio, President at JugaMax, said, “We're thrilled to be able to bring Pragmatic Play games to our players.

“Many customers in the Latin American market are familiar with and thoroughly enjoy Pragmatic Play’s renowned offerings, which is why we’re excited to be bringing them to an even wider audience.”

Pragmatic Play produces up to eight online slot titles a month and delivers live casino, virtual sports and bingo games as part of its multi-product portfolio, which is available through one, single API.


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